skills/commercial-copy-director/references/copy-checklist.md

# Commercial copy checklist

## Audience and decision

- Who is this for
- What do they already know
- What situation triggered the need
- What are they trying to get done now
- What could make them delay or reject the offer
- What proof exists
- What action can they actually take next

## Feature-to-consequence chain

For each important feature, explain only supported consequences:

`feature -> practical behavior/change -> decision/use case -> supported outcome`

Do not skip directly from a technical feature to an emotional transformation.

## Headline check

A headline should contain at least one concrete anchor. Remove headlines that could be moved unchanged to an unrelated product.

## CTA check

The CTA should name the real next action. Use `Learn more` only when the destination is genuinely informational and no more specific action exists.

## Proof check

Every number, comparison, customer statement, deadline, and performance claim must come from supplied or verified evidence.