skills/product-idea-pack/references/brand-profiles/rafeblandford-v1.md

# Brand profile: rafeblandford

- **Identifier:** `rafeblandford@1`
- **Status:** included example profile; never apply by default

Use only when the user explicitly selects the `rafeblandford@1` example profile.
It may be duplicated and adapted as the starting point for another brand profile,
provided the replacement assets are cleared for that use.

## Assets

- Mark: [mark.png](../../assets/brands/rafeblandford/mark.png)
- Wordmark: `rafeblandford`, lowercase, rendered as editable text
- Supplied mark dimensions: 94 × 56 px, RGBA
- Supplied mark SHA-256: `434419b705741345e1a4ad034478a08e5fbcf3d7198623d33f75e8b885ab613d`

Rafe Blandford supplied the mark directly for this test profile on 5 September 2026. The source is a small raster export, not an original vector. Preserve it without tracing or redrawing it, display it at no more than approximately 28 px high on a 1672 × 941 board, and request an original vector before treating the profile as production-ready.

## Treatment

- Set the wordmark in the house-style neutral grotesk, semibold, with normal lowercase spacing. Do not invent a bespoke wordmark typeface.
- Preserve the cyan-to-blue colour variation inside the supplied mark.
- When a single flat brand accent is needed, use approximately `#3195BA`; keep the house-style yellow for editorial markers.
- Use charcoal wordmark text on light backgrounds and white only on a sufficiently dark field.
- Keep the combined mark and wordmark subordinate to the concept identity and proposition.

## Application

Apply the small mark-plus-wordmark signature to the editorial wrapper, presentation packaging and design-handoff record. Reserve a quiet wrapper edge or corner before laying out the artefact; do not place the signature over the visual field as an afterthought.

Do not insert the signature inside a neutral or third-party product mock-up. A product surface may use this brand only when the brief explicitly states that the depicted product is rafeblandford-branded.

## Still to decide through testing

- the most reliable signature position across all three static formats;
- whether the wordmark needs a dedicated typeface;
- a vector master, monochrome variant, minimum-size rule and formal clear-space measure.