skills/my-lq-moment/references/copy.md

# The copy brief

The post is primarily LinkedIn copy (X on request, trimmed). It is first
person, in the lawyer's voice, and every claim in it traces to the confirmed
receipt and the lawyer's edits in this session. Never read a profile to tune
the copy; without an explicit voice request, write for a lawyer in the same
practice.

## Shape

1. **Hook.** At most two sentences, at the very top. Something surprising or
   painful that the target reader recognises in their own work; make an
   emotional connection in those sentences. No preamble before it.
2. **Body.** The LQ moment in brief detail, told as a short personal story
   mapped from the receipt: where they started (Before), what they decided
   and changed (Move), what came out (Result), how they knew (Check). Show
   the lawyer's judgement and high agency, the moments where they framed,
   challenged, corrected or verified. This is what shows reputation,
   authority and expertise; say it through the story, not by asserting it.
   The technique specific enough that another lawyer could try it. Keep the
   receipt's limits where they matter to a reader. The tone follows the
   hook; otherwise celebratory.
3. **Call to action.** One. If an LQ plugin skill was actually used, invite
   the reader to try it themselves. If that is unclear, ask readers to
   comment on what their own LQ moment looks like.

Include the words "My LQ Moment". Attribute time and effort figures to the
lawyer as their own estimates unless the session measured them. Credit only
techniques and tools actually used.

## Never

- Client, counterparty or matter names, codenames, values, document content,
  or anything a counterparty could recognise.
- Generic "AI saved me time" with no technique.
- Membership, certification, endorsement, legal superiority or vendor
  exclusivity, implied or stated.
- Co-branding, sponsors, partner mentions, or any use of the LQ name beyond
  "My LQ Moment" and the plugin actually used.

The lawyer edits freely. Their edits are theirs; do not re-check them
against the brief unless they ask.