skills/audit-premium-digital-experience/references/report-template.md

# Report Template

Adapt depth to the product and available evidence. Omit empty sections only when clearly marked as not applicable.

## Gesamtbewertung

- Demonstrated maturity level
- Overall score, confidence, and observable scope
- One-paragraph executive judgment
- First-five-second impression

## Prüfgrundlage und Grenzen

- Product, routes/screens/states, devices/viewports, materials, date
- Known audience and conversion goal
- Not prüfbar

## Größte Schwächen

List the three to seven highest-impact issues, each with location, evidence, consequence, and remedy.

## Größte Chancen

List the strongest differentiating and commercial opportunities. Preserve existing strengths.

## Bewertungsübersicht

| Category | Score | Confidence | Core rationale |
|---|---:|---|---|

Use `Nicht prüfbar` rather than a fabricated score.

## Detailanalyse

Cover, as evidence permits:

1. First impression
2. Brand experience
3. Visual design quality
4. Award-level lens
5. UX and conversion
6. Motion and interaction
7. Imagery and video
8. Premium-agency gap
9. Technical quality
10. Content quality

For substantive findings, use:

| Location | Observation | Why it matters | Concrete change | Intended effect | Confidence |
|---|---|---|---|---|---|

## Premium-Rebuild-Konzept

- New experience vision
- Positioning and narrative
- Proposed page or product structure
- Design direction
- Type, color, imagery, detail system
- Motion and interaction language
- Conversion and trust system
- Technical, accessibility, and performance direction
- Elements to preserve

## Priorisierte Maßnahmenliste

| Priority | Action | Impact | Effort | Dependency/risk | Acceptance criterion |
|---|---|---|---|---|---|

Group into `Sofort ändern`, `Danach verbessern`, and `Premium-Upgrade`.

## Final verdict

Answer directly:

- Why does it currently not reach the intended premium level, if applicable?
- What single change would create the greatest improvement?
- What should deliberately not be changed?
- What must be verified next because it was not observable?