skills/creative-strategy-and-brief/SKILL.md

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name: creative-strategy-and-brief
description: Turn a campaign goal into a focused creative brief and concept territory.
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Define audience tension, job-to-be-done, awareness stage, offer, single-minded proposition, reason to believe, tone, visual world, exclusions, and success metric. Offer 2–4 distinct territories and explain the tradeoff between novelty, clarity, and production effort.