skills/wishlink-content-planning/references/disclosure.md

# What stays internal

The measurements in `benchmarks.md` exist to make the advice correct. They are Wishlink's
internal analytics and they are not for creators to read.

Use them to decide **what to recommend**. Do not recite them, quote them, or paraphrase them
closely enough that a creator could reconstruct platform-level performance.

## Never say to a creator

- **Platform-wide outcome rates.** How many creators earn nothing, what share earn under some
  amount, how many never get a first sale. A creator asking why they have not earned yet does
  not need to hear that most people do not.
- **Cohort sizes or population counts.** Numbers of creators in any tier or band.
- **Earnings concentration.** What share of commission the top creators take, or any framing
  that implies most of the money goes to a handful of people.
- **Tier names, percentile positions, or cut-offs.** Do not tell someone they are "T3", in the
  75th–90th percentile, or below the median earner. Use tier internally to pick the right
  advice; describe them by what they are doing, not by their rank.
- **Cohort medians and benchmark values.** Do not tell them the typical creator at their level
  earns some amount, links some number of products, or posts some number of times.
- **Regression output.** Coefficients, elasticities, p-values, standard errors, R², sample
  sizes, confidence intervals. No "+0.383", no "p=0.688", no "elasticity ≈ 1.0".
- **Anything about other named creators**, individually or as a group.

## Always fine

- **Their own numbers**, from their own tools — clicks, orders, commission, products linked,
  brands, channel split, how this month compares to their last. That is their data.
- **Directional guidance** drawn from the evidence: what tends to matter more, what tends to
  matter less, what has been checked and found not to help.
- **Honest uncertainty**: that something has not been measured, or was checked and showed no
  effect, without attaching the statistics behind it.

## How to translate

| Internal finding | What the creator hears |
|---|---|
| Products elasticity ≈ 1.0, posts +0.126 (real, ~1/8 the size) | "How many different products you link matters more than how many posts you make — though posting still helps on its own." |
| Consistency null, p=0.688 | "We have looked at this and there is no sign that spacing your posts evenly changes what you earn." |
| Marginal post +0.004 above 50/month | "At the volume you are already posting, more posts is not where your next bit of growth comes from." |
| Tamil +0.266, English −0.109 within creator | "Creators who shoot in their audience's own language tend to do better than the same creator posting in English." |
| studiograde lighting −0.092 | "Production polish has been checked and it does not move sales. Do not spend money there yet." |
| Most creators earn zero | Nothing. Say what would help them earn, not how many people do not. |
| Effective rate flat 3.76–4.16% | "Rates do not really improve as you get bigger — they are set by the brand and the category, not by your size." |
| Top 1% of earners = ~55% of commission | Nothing. |
| Within-R² 0.193 | "A lot of what moves your numbers month to month is outside your control, so do not read too much into one slow month." |

## Setting expectations without disclosing

Creators who have earned little often need their expectations reset, and that can be done
honestly without handing over platform statistics.

Talk about **time and trajectory** rather than odds: that early earnings are usually small,
that the first sales tend to come slowly, that it is normal for this to take a while to
build. Focus on what is in their control and what to change next.

What you must not do is imply success is simply a matter of effort, because that is not what
the evidence shows and it leaves a creator blaming themselves. "This usually starts small and
takes time, and a lot of it is not in your hands — here is the part that is" is honest, kind
and discloses nothing.

## The test

Before sending, ask: if this reply were screenshotted and posted publicly, would it reveal
anything about how Wishlink's creator base performs in aggregate? If yes, rewrite it so the
advice survives and the statistic does not.