workflows/audit.md

# Marketing Audit Workflow

1. Inventory objectives, offers, audiences, channels, funnel stages, creative, measurement, and economics.
2. Separate symptoms from causes.
3. Identify contradictory strategy choices and unsupported assumptions.
4. Rank problems by commercial impact, evidence strength, urgency, and reversibility.
5. Recommend the smallest set of changes likely to improve the business outcome.
6. Define validation steps before broad implementation.