skills/campaign-canon/references/legendary-campaigns/MOC-emotion.md

# MOC — Emotion

> Auto-generated by `scripts/generate_mocs.py`. Do not edit by hand.

Total: 571 cards

## Tier 3 (439 cases)
- [[cards/absolut-absolut-campaign-1981.md|Absolut _____]] — Absolut Vodka · 1981 · ooh_print · ironic_sincerity · medium · multiple
- [[cards/always-like-a-girl-2014.md|Like a Girl]] — Always (P&G) · 2014 · film · bittersweet_pride · medium · cannes_grand_prix
- [[cards/apple-1984-1984.md|1984]] — Apple · 1984 · film · vulnerable_defiance · high · multiple
- [[cards/apple-think-different-1997.md|Think Different]] — Apple · 1997 · film · vulnerable_defiance · high · multiple
- [[cards/avis-we-try-harder-1962.md|We Try Harder]] — Avis · 1962 · integrated · defensive_hope · medium · multiple
- [[cards/calm-the-last-photo-2022.md|The Last Photo]] — CALM (Campaign Against Living Miserably) · 2022 · ooh_print · dignified_grief · medium · cannes_grand_prix
- [[cards/essity-womb-stories-2020.md|Womb Stories]] — Essity / Libresse (Bodyform) · 2020 · film · bittersweet_pride · high · cannes_grand_prix
- [[cards/guinness-surfer-1999.md|Surfer]] — Guinness · 1999 · film · wry_affection · high · multiple
- [[cards/kfc-fck-2018.md|FCK]] — KFC · 2018 · ooh_print · ironic_sincerity · medium · dnad_black_pencil
- [[cards/metro-trains-dumb-ways-to-die-2012.md|Dumb Ways to Die]] — Metro Trains Melbourne · 2012 · film · melancholic_joy · low · cannes_grand_prix
- [[cards/nike-dream-crazy-2018.md|Dream Crazy]] — Nike · 2018 · integrated · vulnerable_defiance · high · cannes_grand_prix
- [[cards/nike-just-do-it-1988.md|Just Do It]] — Nike · 1988 · integrated · cathartic_release · high · multiple
- [[cards/nsc-prescribed-to-death-2018.md|Prescribed to Death]] — National Safety Council (NSC) · 2018 · experiential · dignified_grief · medium · cannes_grand_prix
- [[cards/old-spice-man-your-man-could-smell-like-2010.md|The Man Your Man Could Smell Like]] — Old Spice · 2010 · film · ironic_sincerity · medium · cannes_grand_prix
- [[cards/pg-the-talk-2017.md|The Talk]] — P&G · 2017 · film · bittersweet_pride · high · cannes_grand_prix
- [[cards/playstation-double-life-1999.md|Double Life]] — PlayStation · 1999 · film · vulnerable_defiance · high · cannes_grand_prix
- [[cards/red-bull-stratos-2012.md|Stratos]] — Red Bull · 2012 · experiential · sublime_terror · high · multiple
- [[cards/sandy-hook-promise-back-to-school-essentials-2019.md|Back-to-School Essentials]] — Sandy Hook Promise · 2019 · film · dignified_grief · medium · cannes_grand_prix
- [[cards/sandy-hook-promise-evan-2016.md|Evan]] — Sandy Hook Promise · 2016 · film · ashamed · medium · cannes_grand_prix
- [[cards/snickers-hungerithm-2016.md|Hungerithm]] — Snickers · 2016 · digital_product · ironic_sincerity · medium · cannes_grand_prix
- [[cards/tac-meet-graham-2016.md|Meet Graham]] — Transport Accident Commission (TAC) · 2016 · experiential · sublime_terror · medium · cannes_grand_prix
- [[cards/the-economist-print-ads-1988.md|The Economist Print Ads]] — The Economist · 1988 · ooh_print · ironic_sincerity · low · multiple
- [[cards/the-guardian-skinhead-1986.md|Skinhead]] — The Guardian · 1986 · film · reluctant_optimism · medium · multiple
- [[cards/the-zimbabwean-trillion-dollar-campaign-2008.md|Trillion Dollar Campaign]] — The Zimbabwean · 2008 · integrated · indignant · low · cannes_grand_prix
- [[cards/tuvalu-the-first-digital-nation-2022.md|The First Digital Nation]] — Tuvalu Government · 2022 · digital_product · dignified_grief · low · cannes_grand_prix
- [[cards/vw-think-small-1959.md|Think Small]] — Volkswagen · 1959 · ooh_print · ironic_sincerity · low · multiple
- [[cards/addictaide-like-my-addiction-2017.md|Like My Addiction]] — AddictAide · 2017 · social · ashamed · low · cannes_gold
- [[cards/apple-get-a-mac-2006.md|Get a Mac (Mac vs. PC)]] — Apple · 2006 · film · ironic_sincerity · high · cannes_grand_prix
- [[cards/apple-misunderstood-2013.md|Misunderstood]] — Apple · 2013 · film · bittersweet_pride · medium · cannes_grand_prix
- [[cards/beats-game-before-the-game-2014.md|The Game Before the Game]] — Beats by Dre · 2014 · film · reverent · high · cannes_gold
- [[cards/bing-decode-jay-z-2010.md|Decode Jay-Z]] — Bing · 2010 · integrated · triumphant · high · cannes_grand_prix
- [[cards/black-and-abroad-go-back-to-africa-2020.md|Go Back to Africa]] — Black & Abroad · 2020 · integrated · vulnerable_defiance · low · cannes_grand_prix
- [[cards/bmw-the-hire-2001.md|The Hire]] — BMW · 2001 · long_form · sublime_terror · high · cannes_gold
- [[cards/british-airways-magic-of-flying-2013.md|Magic of Flying]] — British Airways · 2013 · experiential · reverent · medium · cannes_grand_prix
- [[cards/budweiser-whassup-1999.md|Whassup?]] — Budweiser · 1999 · film · belonging · medium · cannes_grand_prix
- [[cards/burger-king-burning-stores-2017.md|Burning Stores]] — Burger King · 2017 · ooh_print · ironic_sincerity · medium · cannes_grand_prix
- [[cards/burger-king-google-home-whopper-2017.md|Google Home of the Whopper]] — Burger King · 2017 · digital_product · ironic_sincerity · low · cannes_grand_prix
- [[cards/burger-king-mcwhopper-proposal-2015.md|The McWhopper Proposal]] — Burger King · 2015 · stunt_pr · ironic_sincerity · medium · cannes_grand_prix
- [[cards/burger-king-moldy-whopper-2020.md|Moldy Whopper]] — Burger King · 2020 · film · vulnerable_defiance · medium · cannes_grand_prix
- [[cards/burger-king-stevenage-2020.md|Stevenage]] — Burger King · 2020 · integrated · ironic_sincerity · low · cannes_grand_prix
- [[cards/burger-king-subservient-chicken-2004.md|Subservient Chicken]] — Burger King · 2004 · digital_product · ironic_sincerity · low · cannes_gold
- [[cards/burger-king-whopper-detour-2018.md|The Whopper Detour]] — Burger King · 2018 · digital_product · ironic_sincerity · medium · cannes_grand_prix
- [[cards/burger-king-whopper-neutrality-2018.md|Whopper Neutrality]] — Burger King · 2018 · integrated · indignant · medium · cannes_grand_prix
- [[cards/burger-king-whopper-sacrifice-2009.md|Whopper Sacrifice]] — Burger King · 2009 · social · ironic_sincerity · low · cannes_gold
- [[cards/cadbury-gorilla-2007.md|Gorilla]] — Cadbury · 2007 · film · melancholic_joy · medium · cannes_gold
- [[cards/california-milk-processor-board-got-milk-1993.md|Got Milk?]] — California Milk Processor Board · 1993 · integrated · ironic_sincerity · medium · multiple
- [[cards/canal-the-bear-2011.md|The Bear]] — Canal+ · 2011 · film · ironic_sincerity · high · cannes_grand_prix
- [[cards/cerave-michael-cerave-2024.md|Michael CeraVe]] — CeraVe · 2024 · film · ironic_sincerity · medium · cannes_grand_prix
- [[cards/changetheref-lost-class-2022.md|The Lost Class]] — ChangeTheRef · 2022 · experiential · dignified_grief · medium · cannes_grand_prix
- [[cards/channel-4-meet-the-superhumans-2012.md|Meet the Superhumans]] — Channel 4 · 2012 · film · vulnerable_defiance · high · cannes_grand_prix
- [[cards/channel-4-super-human-2021.md|Super. Human.]] — Channel 4 · 2021 · film · vulnerable_defiance · high · cannes_gold
- [[cards/channel-4-were-the-superhumans-2016.md|We're the Superhumans]] — Channel 4 · 2016 · film · bittersweet_pride · high · cannes_grand_prix
- [[cards/chipotle-the-scarecrow-2013.md|The Scarecrow]] — Chipotle · 2013 · film · dignified_grief · medium · cannes_grand_prix
- [[cards/chrysler-imported-from-detroit-2011.md|Imported From Detroit]] — Chrysler · 2011 · film · vulnerable_defiance · high · multiple
- [[cards/coca-cola-hilltop-1971.md|Hilltop]] — Coca-Cola · 1971 · film · belonging · high · multiple
- [[cards/coca-cola-small-world-machines-2012.md|Small World Machines]] — Coca-Cola · 2012 · experiential · belonging · high · cannes_grand_prix
- [[cards/conservation-international-nature-is-speaking-2014.md|Nature is Speaking]] — Conservation International · 2014 · film · sublime_terror · medium · cannes_gold
- [[cards/db-export-brewtroleum-2015.md|Brewtroleum]] — DB Export · 2015 · integrated · ironic_sincerity · medium · cannes_gold
- [[cards/diesel-be-stupid-2010.md|Be Stupid]] — Diesel · 2010 · integrated · defiant · high · cannes_grand_prix
- [[cards/dollar-shave-club-our-blades-are-fing-great-2012.md|Our Blades Are F***ing Great]] — Dollar Shave Club · 2012 · film · ironic_sincerity · low · cannes_gold
- [[cards/donate-life-worlds-biggest-asshole-2016.md|World's Biggest Asshole]] — Donate Life America · 2016 · film · ironic_sincerity · medium · cannes_gold
- [[cards/dove-real-beauty-sketches-2013.md|Real Beauty Sketches]] — Dove · 2013 · film · vulnerable_defiance · medium · cannes_grand_prix
- [[cards/espn-this-is-sportscenter-1995.md|This is SportsCenter]] — ESPN · 1995 · film · ironic_sincerity · medium · multiple
- [[cards/essity-bloodnormal-2017.md|Bloodnormal]] — Essity / Libresse · 2017 · film · defiant · medium · cannes_gold
- [[cards/essity-periodsomnia-2022.md|Periodsomnia]] — Essity / Libresse · 2022 · film · witnessed · medium · dnad_yellow_pencil
- [[cards/essity-viva-la-vulva-2018.md|Viva la Vulva]] — Essity / Libresse · 2018 · integrated · defiant · medium · cannes_gold
- [[cards/gatorade-be-like-mike-1991.md|Be Like Mike]] — Gatorade · 1991 · film · bittersweet_pride · high · multiple
- [[cards/geico-unskippable-2015.md|Unskippable]] — GEICO · 2015 · film · ironic_sincerity · medium · cannes_gold
- [[cards/google-parisian-love-2010.md|Parisian Love]] — Google · 2010 · film · melancholic_joy · medium · cannes_grand_prix
- [[cards/guinness-sapeurs-2014.md|Sapeurs]] — Guinness · 2014 · film · proud · high · cannes_gold
- [[cards/guinness-wheelchair-basketball-1999.md|Wheelchair Basketball]] — Guinness · 1999 · film · bittersweet_pride · medium · cannes_gold
- [[cards/harvey-nichols-sorry-i-spent-it-on-myself-2012.md|Sorry, I Spent It on Myself]] — Harvey Nichols · 2012 · integrated · ironic_sincerity · medium · cannes_grand_prix
- [[cards/hbo-voyeur-2007.md|Voyeur]] — HBO · 2007 · integrated · sublime_terror · high · cannes_grand_prix
- [[cards/honda-the-cog-2003.md|The Cog]] — Honda · 2003 · film · sublime_terror · high · multiple
- [[cards/honda-type-r-the-other-side-2015.md|The Other Side]] — Honda · 2015 · film · sublime_terror · high · cannes_gold
- [[cards/house-of-lapland-salla-2032-2021.md|Salla 2032]] — House of Lapland · 2021 · integrated · ironic_sincerity · medium · dnad_yellow_pencil
- [[cards/ikea-lamp-2002.md|Lamp]] — IKEA · 2002 · film · ironic_sincerity · medium · cannes_gold
- [[cards/ing-next-rembrandt-2016.md|The Next Rembrandt]] — ING · 2016 · integrated · reverent · high · cannes_grand_prix
- [[cards/intel-the-beauty-inside-2012.md|The Beauty Inside]] — Intel · 2012 · long_form · vulnerable_defiance · medium · cannes_grand_prix
- [[cards/intermarche-inglorious-produce-2014.md|Inglorious Fruits and Vegetables]] — Intermarché · 2014 · integrated · proud · medium · cannes_gold
- [[cards/john-lewis-man-on-the-moon-2015.md|Man on the Moon]] — John Lewis · 2015 · film · dignified_grief · high · cannes_gold
- [[cards/kenzo-world-2016.md|Kenzo World]] — Kenzo · 2016 · film · cathartic_release · high · multiple
- [[cards/kpn-evert-45-2016.md|Evert_45]] — KPN Telecom · 2016 · integrated · dignified_grief · medium · cannes_grand_prix
- [[cards/lacoste-save-our-species-2018.md|Save Our Species]] — Lacoste · 2018 · integrated · protective · high · cannes_grand_prix
- [[cards/ladbible-the-trash-isles-2017.md|The Trash Isles]] — LadBible · 2017 · stunt_pr · indignant · low · cannes_gold
- [[cards/lockheed-martin-field-trip-to-mars-2016.md|Field Trip to Mars]] — Lockheed Martin · 2016 · experiential · sublime_terror · high · cannes_grand_prix
- [[cards/mailchimp-did-you-mean-mailchimp-2017.md|Did You Mean Mailchimp?]] — Mailchimp · 2017 · integrated · ironic_sincerity · high · cannes_grand_prix
- [[cards/marmite-neglect-2013.md|Neglect]] — Marmite · 2013 · film · ironic_sincerity · medium · cannes_gold
- [[cards/mcdonalds-follow-the-arches-2018.md|Follow the Arches]] — McDonald's · 2018 · ooh_print · wry_affection · medium · cannes_grand_prix
- [[cards/monster-when-i-grow-up-1999.md|When I Grow Up]] — Monster.com · 1999 · film · melancholic_joy · high · multiple
- [[cards/nike-breaking2-2017.md|Breaking2]] — Nike · 2017 · long_form · sublime_terror · high · multiple
- [[cards/nike-chalkbot-2009.md|Chalkbot]] — Nike · 2009 · integrated · hopeful · high · cannes_gold
- [[cards/nike-dream-crazier-2019.md|Dream Crazier]] — Nike · 2019 · film · vulnerable_defiance · high · cannes_gold
- [[cards/nike-if-you-let-me-play-1995.md|If You Let Me Play]] — Nike · 1995 · film · vulnerable_defiance · medium · multiple
- [[cards/nike-write-the-future-2010.md|Write the Future]] — Nike · 2010 · film · sublime_terror · high · cannes_grand_prix
- [[cards/pg-thank-you-mom-2012.md|Thank You, Mom]] — P&G · 2012 · film · bittersweet_pride · high · cannes_grand_prix
- [[cards/pg-the-look-2019.md|The Look]] — P&G · 2019 · film · witnessed · high · cannes_gold
- [[cards/philips-carousel-2009.md|Carousel]] — Philips · 2009 · film · sublime_terror · high · cannes_grand_prix
- [[cards/sainsburys-christmas-is-for-sharing-2014.md|Christmas is For Sharing]] — Sainsbury's · 2014 · film · dignified_grief · high · cannes_gold
- [[cards/samsung-flipvertising-2023.md|Flipvertising]] — Samsung · 2023 · digital_product · ironic_sincerity · medium · cannes_grand_prix
- [[cards/sandy-hook-promise-teenage-dream-2024.md|Teenage Dream]] — Sandy Hook Promise · 2024 · film · dignified_grief · medium · cannes_gold
- [[cards/save-the-children-most-shocking-second-a-day-2014.md|Most Shocking Second a Day]] — Save the Children · 2014 · film · dignified_grief · low · cannes_gold
- [[cards/skinny-phone-it-in-2018.md|Phone It In]] — Skinny Mobile · 2018 · film · ironic_sincerity · low · dnad_yellow_pencil
- [[cards/snickers-betty-white-2010.md|Betty White]] — Snickers · 2010 · film · ironic_sincerity · high · cannes_gold
- [[cards/snickers-youre-not-you-when-hungry-campaign-2010.md|You're Not You When You're Hungry (Campaign)]] — Snickers · 2010 · integrated · ironic_sincerity · high · effie
- [[cards/sony-bravia-bouncy-balls-2005.md|Bouncy Balls]] — Sony Bravia · 2005 · film · melancholic_joy · high · cannes_grand_prix
- [[cards/sony-bravia-paint-2006.md|Paint]] — Sony Bravia · 2006 · film · sublime_terror · high · cannes_gold
- [[cards/spanish-lottery-justino-2015.md|Justino]] — Lotería de Navidad (Spanish Christmas Lottery) · 2015 · film · melancholic_joy · high · cannes_grand_prix
- [[cards/state-street-fearless-girl-2017.md|Fearless Girl]] — State Street Global Advisors · 2017 · experiential · defiant · medium · cannes_grand_prix
- [[cards/swedish-tourist-association-swedish-number-2016.md|The Swedish Number]] — Swedish Tourist Association · 2016 · integrated · belonging · medium · cannes_grand_prix
- [[cards/sydney-opera-house-play-it-safe-2023.md|Play It Safe]] — Sydney Opera House · 2023 · film · ironic_sincerity · medium · cannes_gold
- [[cards/the-guardian-three-little-pigs-2012.md|Three Little Pigs]] — The Guardian · 2012 · film · ironic_sincerity · medium · cannes_gold
- [[cards/tide-its-a-tide-ad-2018.md|It's a Tide Ad]] — Tide · 2018 · film · ironic_sincerity · high · cannes_grand_prix
- [[cards/tmb-bank-panyee-fc-2011.md|Panyee FC]] — TMB Bank · 2011 · film · bittersweet_pride · medium · cannes_gold
- [[cards/tnt-push-to-add-drama-2012.md|Push to Add Drama]] — TNT · 2012 · experiential · sublime_terror · medium · cannes_grand_prix
- [[cards/tourism-queensland-best-job-in-world-2009.md|The Best Job in the World]] — Tourism Queensland · 2009 · integrated · melancholic_joy · low · cannes_grand_prix
- [[cards/tubi-interface-interruption-2023.md|Interface Interruption]] — Tubi · 2023 · digital_product · ironic_sincerity · medium · cannes_gold
- [[cards/under-armour-i-will-what-i-want-2014.md|I Will What I Want]] — Under Armour · 2014 · film · vulnerable_defiance · high · cannes_grand_prix
- [[cards/volkswagen-pink-moon-1999.md|Pink Moon]] — Volkswagen · 1999 · film · melancholic_joy · medium · cannes_gold
- [[cards/volvo-trucks-epic-split-2013.md|The Epic Split]] — Volvo Trucks · 2013 · film · sublime_terror · medium · cannes_grand_prix
- [[cards/vw-the-force-2011.md|The Force]] — Volkswagen · 2011 · film · melancholic_joy · medium · cannes_gold
- [[cards/vw-the-fun-theory-2009.md|The Fun Theory]] — Volkswagen · 2009 · experiential · melancholic_joy · medium · cannes_grand_prix
- [[cards/wendys-wheres-the-beef-1984.md|Where's the Beef?]] — Wendy's · 1984 · film · ironic_sincerity · medium · multiple
- [[cards/american-greetings-worlds-toughest-job-2014.md|World's Toughest Job]] — American Greetings · 2014 · film · bittersweet_pride · medium · cannes_gold
- [[cards/apple-homepod-welcome-home-2018.md|HomePod: Welcome Home]] — Apple · 2018 · film · melancholic_joy · high · cannes_gold
- [[cards/apple-the-greatest-2023.md|The Greatest]] — Apple · 2023 · film · triumphant · high · cannes_gold
- [[cards/att-close-to-home-2018.md|Close to Home]] — AT&T · 2018 · film · protective · high · cannes_gold
- [[cards/bgh-dads-in-briefs-2022.md|Dads in Briefs]] — BGH · 2022 · ooh_print · wry_affection · low · cannes_gold
- [[cards/bolthouse-farms-eat-em-like-junk-food-2012.md|Eat 'Em Like Junk Food]] — Bolthouse Farms · 2012 · integrated · ironic_sincerity · medium · effie
- [[cards/british-airways-a-british-original-2022.md|A British Original]] — British Airways · 2022 · film · proud · high · dnad_yellow_pencil
- [[cards/budweiser-frogs-1995.md|Frogs]] — Budweiser · 1995 · film · wry_affection · high · multiple
- [[cards/budweiser-real-men-of-genius-1998.md|Real Men of Genius]] — Budweiser · 1998 · film · ironic_sincerity · medium · multiple
- [[cards/budweiser-tagwords-2019.md|TagWords]] — Budweiser · 2019 · ooh_print · ironic_sincerity · medium · dnad_yellow_pencil
- [[cards/burger-king-proud-whopper-2014.md|The Proud Whopper]] — Burger King · 2014 · integrated · belonging · medium · cannes_gold
- [[cards/canal-march-of-the-emperors-2006.md|The March of the Emperors]] — Canal+ · 2006 · film · ironic_sincerity · medium · cannes_gold
- [[cards/carlton-draught-beer-chase-2005.md|Beer Chase]] — Carlton Draught · 2005 · film · ironic_sincerity · medium · cannes_silver
- [[cards/carlton-draught-big-ad-2005.md|Big Ad]] — Carlton Draught · 2005 · film · ironic_sincerity · medium · cannes_gold
- [[cards/chipotle-back-to-the-start-2011.md|Back to the Start]] — Chipotle · 2011 · film · reluctant_optimism · medium · cannes_gold
- [[cards/chrysler-halftime-in-america-2012.md|It's Halftime in America]] — Chrysler · 2012 · film · reluctant_optimism · high · multiple
- [[cards/coca-cola-christmas-caravan-1995.md|Christmas Caravan]] — Coca-Cola · 1995 · film · nostalgic · high · unknown
- [[cards/coca-cola-happiness-factory-2006.md|Happiness Factory]] — Coca-Cola · 2006 · film · melancholic_joy · high · multiple
- [[cards/coca-cola-masterpiece-2023.md|Masterpiece]] — Coca-Cola · 2023 · film · melancholic_joy · high · cannes_gold
- [[cards/dali-museum-dreams-of-dali-2016.md|Dreams of Dali]] — The Dalí Museum · 2016 · experiential · sublime_terror · medium · cannes_gold
- [[cards/diesel-sfw-xxx-2010.md|SFW XXX]] — Diesel · 2010 · film · ironic_sincerity · high · cannes_gold
- [[cards/doordash-all-the-ads-2024.md|DoorDash-All-the-Ads]] — DoorDash · 2024 · integrated · ironic_sincerity · high · unknown
- [[cards/dos-equis-most-interesting-man-2006.md|Most Interesting Man in the World]] — Dos Equis · 2006 · film · ironic_sincerity · medium · effie
- [[cards/eds-cat-herders-2000.md|Cat Herders]] — EDS (Electronic Data Systems) · 2000 · film · ironic_sincerity · high · unknown
- [[cards/epuron-mr-w-2006.md|Mr. W]] — Epuron · 2006 · film · melancholic_joy · medium · cannes_gold
- [[cards/espn-its-not-crazy-its-sports-2002.md|It's Not Crazy, It's Sports]] — ESPN · 2002 · film · ironic_sincerity · medium · unknown
- [[cards/etrade-wasted-2008.md|Wasted]] — E*Trade · 2008 · film · ironic_sincerity · high · unknown
- [[cards/fedex-fast-talker-1981.md|Fast Talker]] — FedEx · 1981 · film · ironic_sincerity · medium · multiple
- [[cards/gatorade-replay-2009.md|Replay]] — Gatorade · 2009 · film · bittersweet_pride · medium · cannes_gold
- [[cards/geico-best-of-campaigns-2020.md|More GEICO Campaigns]] — GEICO · 2020 · integrated · ironic_sincerity · high · multiple
- [[cards/geico-cavemen-2004.md|Cavemen]] — GEICO · 2004 · film · ironic_sincerity · high · multiple
- [[cards/google-chrome-speed-tests-2010.md|Speed Tests]] — Google Chrome · 2010 · film · ironic_sincerity · medium · cannes_gold
- [[cards/google-dear-sophie-2011.md|Dear Sophie]] — Google · 2011 · film · bittersweet_pride · medium · cannes_gold
- [[cards/got-milk-alexander-hamilton-1993.md|Alexander Hamilton]] — Got Milk / California Milk Processor Board · 1993 · film · cathartic_release · medium · multiple
- [[cards/guinness-noitulove-2003.md|Noitulove]] — Guinness · 2003 · film · sublime_terror · high · cannes_gold
- [[cards/guinness-tipping-point-2007.md|Tipping Point]] — Guinness · 2007 · film · sublime_terror · high · cannes_gold
- [[cards/hamlet-cigars-photobooth-1985.md|Photobooth]] — Hamlet Cigars · 1985 · film · wry_affection · medium · unknown
- [[cards/heineken-departure-roulette-2013.md|Departure Roulette]] — Heineken · 2013 · experiential · defiant · medium · unknown
- [[cards/hm-come-together-2016.md|Come Together]] — H&M · 2016 · film · melancholic_joy · high · cannes_gold
- [[cards/honda-grr-2004.md|Grr]] — Honda · 2004 · film · ironic_sincerity · high · cannes_grand_prix
- [[cards/honey-maid-this-is-wholesome-2014.md|This is Wholesome]] — Honey Maid · 2014 · film · belonging · medium · unknown
- [[cards/ibm-boy-and-his-atom-2013.md|A Boy and His Atom]] — IBM · 2013 · film · reverent · medium · unknown
- [[cards/ikea-bookbook-2014.md|Bookbook]] — IKEA · 2014 · film · ironic_sincerity · low · multiple
- [[cards/ikea-cook-this-page-2017.md|Cook This Page]] — IKEA · 2017 · ooh_print · melancholic_joy · low · cannes_gold
- [[cards/jack-in-the-box-jacks-back-1994.md|Jack's Back]] — Jack in the Box · 1994 · film · ironic_sincerity · medium · unknown
- [[cards/jcer-great-schlep-2008.md|The Great Schlep]] — Jewish Council for Education and Research · 2008 · integrated · ironic_sincerity · low · unknown
- [[cards/john-lewis-buster-the-boxer-2016.md|Buster the Boxer]] — John Lewis · 2016 · film · melancholic_joy · high · multiple
- [[cards/john-lewis-monty-the-penguin-2014.md|Monty the Penguin]] — John Lewis · 2014 · film · melancholic_joy · high · multiple
- [[cards/john-lewis-the-beginner-2022.md|The Beginner]] — John Lewis · 2022 · film · melancholic_joy · high · multiple
- [[cards/john-lewis-the-long-wait-2011.md|The Long Wait]] — John Lewis · 2011 · film · melancholic_joy · high · multiple
- [[cards/john-west-salmon-bear-fight-2000.md|Bear Fight]] — John West Salmon · 2000 · film · ironic_sincerity · medium · cannes_gold
- [[cards/jordan-re2pect-2014.md|Re2pect]] — Jordan Brand / Nike · 2014 · film · reverent · high · unknown
- [[cards/kfc-11-herbs-and-spices-2017.md|11 Herbs and Spices]] — KFC · 2017 · integrated · ironic_sincerity · low · dnad_yellow_pencil
- [[cards/macma-man-boobs-2015.md|Man Boobs]] — MACMA (breast cancer NGO) · 2015 · film · ironic_sincerity · low · cannes_gold
- [[cards/marmite-gene-project-2018.md|The Gene Project]] — Marmite · 2018 · integrated · ironic_sincerity · medium · cannes_gold
- [[cards/mcdonalds-the-showdown-1993.md|The Showdown]] — McDonald's · 1993 · film · ironic_sincerity · high · unknown
- [[cards/mercedes-benz-chicken-2013.md|Chicken]] — Mercedes-Benz · 2013 · film · ironic_sincerity · medium · unknown
- [[cards/michelob-ultra-dreamcaster-2024.md|Dreamcaster]] — Michelob Ultra · 2024 · integrated · bittersweet_pride · high · dnad_yellow_pencil
- [[cards/michelob-ultra-mcenroe-vs-mcenroe-2023.md|McEnroe vs. McEnroe]] — Michelob Ultra · 2023 · film · sublime_terror · high · cannes_gold
- [[cards/mini-lets-motor-2002.md|Let's Motor]] — MINI Cooper · 2002 · integrated · ironic_sincerity · medium · multiple
- [[cards/momondo-the-dna-journey-2016.md|The DNA Journey]] — Momondo · 2016 · film · bittersweet_pride · medium · cannes_gold
- [[cards/monster-moose-1999.md|Moose]] — Monster.com · 1999 · film · melancholic_joy · high · unknown
- [[cards/newcastle-if-we-made-it-2014.md|If We Made It]] — Newcastle Brown Ale · 2014 · film · ironic_sincerity · medium · cannes_gold
- [[cards/newcastle-no-bollocks-2014.md|No Bollocks]] — Newcastle Brown Ale · 2014 · film · ironic_sincerity · medium · cannes_gold
- [[cards/nike-find-your-greatness-london-2012.md|Find Your Greatness — London]] — Nike · 2012 · film · vulnerable_defiance · high · unknown
- [[cards/nike-home-2022.md|Home]] — Nike · 2022 · film · bittersweet_pride · high · dnad_yellow_pencil
- [[cards/nike-jordan-1-newton-0-1993.md|Jordan 1, Newton 0]] — Nike · 1993 · ooh_print · ironic_sincerity · low · unknown
- [[cards/nike-jordan-mars-blackmon-1988.md|Mars Blackmon]] — Nike Jordan · 1988 · film · ironic_sincerity · high · unknown
- [[cards/nike-jordan-maybe-its-my-fault-2009.md|Maybe It's My Fault]] — Nike Jordan Brand · 2009 · film · dignified_grief · high · unknown
- [[cards/nike-tag-2001.md|Tag]] — Nike · 2001 · film · melancholic_joy · high · cannes_gold
- [[cards/nike-what-are-girls-made-of-2017.md|What Are Girls Made Of?]] — Nike · 2017 · film · defiant · medium · unknown
- [[cards/oreo-dunk-in-the-dark-2013.md|Dunk in the Dark]] — Oreo · 2013 · social · ironic_sincerity · low · multiple
- [[cards/pedigree-child-replacement-programme-2016.md|Child Replacement Programme]] — Pedigree · 2016 · integrated · wry_affection · medium · dnad_yellow_pencil
- [[cards/pepsi-cindy-crawford-1992.md|Cindy Crawford]] — Pepsi · 1992 · film · ironic_sincerity · high · unknown
- [[cards/refugee-nation-2016.md|Refugee Nation]] — Amnesty International / Ogilvy · 2016 · integrated · dignified_grief · medium · cannes_gold
- [[cards/shiseido-high-school-girl-2016.md|High School Girl]] — Shiseido · 2016 · film · ironic_sincerity · medium · cannes_gold
- [[cards/sickkids-vs-undeniable-2020.md|VS: Undeniable]] — SickKids Foundation · 2020 · film · vulnerable_defiance · medium · cannes_gold
- [[cards/spotify-spreadbeats-2025.md|Spreadbeats]] — Spotify · 2025 · digital_product · ironic_sincerity · medium · dnad_yellow_pencil
- [[cards/state-farm-the-last-dance-2020.md|The Last Dance]] — State Farm · 2020 · long_form · nostalgic · high · unknown
- [[cards/the-times-jfk-unsilenced-2019.md|JFK Unsilenced]] — The Times · 2019 · digital_product · reverent · medium · cannes_gold
- [[cards/tide-talking-stain-2008.md|Talking Stain]] — Tide · 2008 · film · ironic_sincerity · high · unknown
- [[cards/tourism-australia-dundee-returns-2018.md|Dundee Returns]] — Tourism Australia · 2018 · film · ironic_sincerity · high · cannes_gold
- [[cards/va-museum-if-youre-into-it-2024.md|If You're Into It, It's in the V&A]] — Victoria & Albert Museum · 2024 · ooh_print · ironic_sincerity · medium · cannes_gold
- [[cards/wrangler-we-are-animals-2010.md|We Are Animals]] — Wrangler · 2010 · ooh_print · defiant · medium · cannes_gold
- [[cards/xbox-champagne-2001.md|Champagne]] — Xbox · 2001 · film · melancholic_joy · high · cannes_gold
- [[cards/adidas-d-rose-jump-store-2012.md|D Rose Jump Store]] — Adidas · 2012 · experiential · triumphant · medium · unknown
- [[cards/android-friends-furever-2015.md|Friends Furever]] — Android · 2015 · film · melancholic_joy · medium · unknown
- [[cards/apple-detectives-2022.md|Detectives]] — Apple · 2022 · film · ironic_sincerity · high · unknown
- [[cards/art-institute-van-gogh-bnb-2016.md|Van Gogh BNB]] — Art Institute of Chicago · 2016 · experiential · melancholic_joy · medium · unknown
- [[cards/att-cinema-2019.md|Cinema]] — AT&T · 2019 · film · nostalgic · high · dnad_yellow_pencil
- [[cards/axe-destiny-2009.md|Destiny]] — Axe / Lynx · 2009 · film · ironic_sincerity · medium · unknown
- [[cards/axe-fear-no-susan-glenn-2012.md|Fear No Susan Glenn]] — Axe · 2012 · film · wistful · high · unknown
- [[cards/bafici-cat-with-a-pipe-2010.md|Cat with a Pipe]] — BAFICI (Buenos Aires International Independent Film Festival) · 2010 · film · ironic_sincerity · low · unknown
- [[cards/benetton-unhate-2011.md|Unhate]] — Benetton · 2011 · ooh_print · vulnerable_defiance · medium · cannes_gold
- [[cards/black-forest-so-juicy-ja-2018.md|So Juicy, Ja!]] — Black Forest · 2018 · film · ironic_sincerity · low · unknown
- [[cards/bud-light-swear-jar-2008.md|Swear Jar]] — Bud Light · 2008 · film · ironic_sincerity · medium · unknown
- [[cards/budweiser-lizards-1998.md|Lizards]] — Budweiser · 1998 · film · ironic_sincerity · high · unknown
- [[cards/burberry-open-spaces-2021.md|Open Spaces]] — Burberry · 2021 · film · triumphant · high · unknown
- [[cards/burger-king-burger-glitch-2023.md|Burger Glitch]] — Burger King · 2023 · social · ironic_sincerity · low · cannes_gold
- [[cards/burger-king-whopper-freakout-2007.md|Whopper Freakout]] — Burger King · 2007 · film · ironic_sincerity · medium · unknown
- [[cards/burger-king-whopper-virgins-2008.md|Whopper Virgins]] — Burger King · 2008 · film · ironic_sincerity · high · unknown
- [[cards/christies-last-da-vinci-2017.md|The Last Da Vinci]] — Christie's · 2017 · integrated · reverent · medium · unknown
- [[cards/clash-of-clans-revenge-2015.md|Revenge]] — Clash of Clans · 2015 · film · ironic_sincerity · high · unknown
- [[cards/coca-cola-first-taste-2017.md|First Taste]] — Coca-Cola · 2017 · film · melancholic_joy · medium · unknown
- [[cards/coca-cola-its-mine-2008.md|It's Mine]] — Coca-Cola · 2008 · film · wry_affection · high · unknown
- [[cards/comcast-rabbit-2009.md|Rabbit]] — Comcast · 2009 · film · ironic · medium · dnad_yellow_pencil
- [[cards/contours-baby-stroller-test-ride-2023.md|Baby Stroller Test-Ride]] — Contours · 2023 · experiential · ironic_sincerity · medium · unknown
- [[cards/coors-light-lights-out-2024.md|Lights Out]] — Coors Light · 2024 · stunt_pr · ironic_sincerity · medium · cannes_gold
- [[cards/diesel-go-with-the-flaw-2017.md|Go With the Flaw]] — Diesel · 2017 · film · defiant · high · unknown
- [[cards/diesel-keep-the-world-flawed-2018.md|Keep the World Flawed]] — Diesel · 2018 · film · defiant · high · unknown
- [[cards/dior-homme-un-rendez-vous-2008.md|Un Rendez Vous]] — Dior Homme · 2008 · film · melancholic_joy · high · unknown
- [[cards/directv-get-rid-of-cable-2014.md|Get Rid of Cable]] — DirecTV · 2014 · film · ironic_sincerity · medium · unknown
- [[cards/dramamine-the-last-barf-bag-2023.md|The Last Barf Bag]] — Dramamine · 2023 · integrated · wry_affection · low · unknown
- [[cards/espn-born-into-it-2012.md|Born Into It]] — ESPN · 2012 · film · bittersweet_pride · medium · unknown
- [[cards/espn-sportscenter-best-of-list-1995.md|This is SportsCenter (best-of compilation)]] — ESPN · 1995 · film · wry_affection · medium · unknown
- [[cards/evian-baby-and-me-2013.md|Baby & Me]] — Evian · 2013 · film · melancholic_joy · high · multiple
- [[cards/evian-roller-babies-2009.md|Roller Babies]] — Evian · 2009 · film · melancholic_joy · high · multiple
- [[cards/fiat-handbuilt-by-robots-1979.md|Handbuilt by Robots]] — Fiat · 1979 · film · sublime_terror · high · unknown
- [[cards/foot-locker-it-wouldnt-be-weird-if-it-was-sneakers-2012.md|It Wouldn't Be Weird If It Was Sneakers]] — Foot Locker · 2012 · ooh_print · ironic_sincerity · medium · unknown
- [[cards/ge-childlike-imagination-2014.md|Childlike Imagination]] — GE (General Electric) · 2014 · film · melancholic_joy · high · unknown
- [[cards/ge-time-upon-a-once-2015.md|Time Upon a Once]] — GE · 2015 · film · reverent · high · unknown
- [[cards/geico-hump-day-2013.md|Hump Day]] — GEICO · 2013 · film · ironic_sincerity · medium · unknown
- [[cards/geico-kash-2012.md|Kash]] — GEICO · 2012 · film · ironic_sincerity · medium · unknown
- [[cards/got-milk-heaven-or-hell-1994.md|Heaven or Hell]] — Got Milk / California Milk Processor Board · 1994 · film · ironic_sincerity · medium · unknown
- [[cards/harvey-nichols-shoplifters-2013.md|Shoplifters]] — Harvey Nichols · 2013 · film · ironic_sincerity · medium · cannes_gold
- [[cards/heineken-legendary-posters-2014.md|Legendary Posters]] — Heineken · 2014 · ooh_print · ironic · medium · unknown
- [[cards/honda-hands-2014.md|Hands]] — Honda · 2014 · film · reverent · high · multiple
- [[cards/honda-impossible-dream-2005.md|Impossible Dream]] — Honda · 2005 · film · melancholic_joy · high · cannes_gold
- [[cards/ikea-irresistible-pointless-ads-2018.md|Irresistible Pointless Ads]] — IKEA · 2018 · film · ironic_sincerity · low · unknown
- [[cards/ikea-playin-with-my-friends-2013.md|Playin' With My Friends]] — IKEA · 2013 · film · melancholic_joy · medium · dnad_yellow_pencil
- [[cards/john-lewis-compilation-2007.md|John Lewis Christmas Compilation 2007–2013]] — John Lewis · 2007 · film · melancholic_joy · high · multiple
- [[cards/john-lewis-partners-bohemian-rhapsody-2017.md|Bohemian Rhapsody]] — John Lewis & Partners · 2017 · film · melancholic_joy · high · unknown
- [[cards/john-lewis-the-boy-and-the-piano-2018.md|The Boy & the Piano]] — John Lewis & Partners · 2018 · film · melancholic_joy · high · multiple
- [[cards/john-lewis-tiny-dancer-2023.md|Tiny Dancer]] — John Lewis · 2023 · film · melancholic_joy · high · unknown
- [[cards/johnnie-walker-gentlemans-wager-2014.md|The Gentleman's Wager]] — Johnnie Walker · 2014 · film · reverent · high · unknown
- [[cards/johnsonville-made-the-johnsonville-way-2017.md|Made the Johnsonville Way]] — Johnsonville · 2017 · film · ironic_sincerity · medium · unknown
- [[cards/kfc-return-of-the-colonel-2015.md|The Return of the Colonel]] — KFC · 2015 · integrated · ironic_sincerity · high · unknown
- [[cards/lacoste-the-big-leap-2021.md|The Big Leap]] — Lacoste · 2021 · film · triumphant · high · unknown
- [[cards/lacoste-timeless-2017.md|Timeless]] — Lacoste · 2017 · film · nostalgic · high · unknown
- [[cards/lacoste-unexpected-encounters-2023.md|Unexpected Encounters]] — Lacoste · 2023 · film · melancholic_joy · high · dnad_yellow_pencil
- [[cards/leica-100-2014.md|100]] — Leica · 2014 · film · reverent · medium · unknown
- [[cards/levis-blind-man-1994.md|Blind Man]] — Levi's · 1994 · film · ironic_sincerity · medium · unknown
- [[cards/levis-flat-eric-1999.md|Flat Eric]] — Levi's · 1999 · film · wry_affection · medium · unknown
- [[cards/liberation-refugee-edition-2015.md|The Refugee Edition]] — Libération · 2015 · ooh_print · dignified_grief · low · cannes_gold
- [[cards/lidl-dill-2022.md|DILL]] — LIDL · 2022 · film · ironic_sincerity · medium · unknown
- [[cards/matilda-bay-rejected-ales-2022.md|Rejected Ales]] — Matilda Bay · 2022 · integrated · ironic_sincerity · medium · cannes_gold
- [[cards/mcdonalds-follow-the-arches-year-1-2019.md|Follow the Arches: Year 1]] — McDonald's · 2019 · ooh_print · wry_affection · medium · unknown
- [[cards/mcdonalds-follow-the-arches-year-2-2020.md|Follow the Arches: Year 2]] — McDonald's · 2020 · ooh_print · wry_affection · medium · unknown
- [[cards/metlife-broadway-poem-2002.md|Broadway Poem]] — MetLife · 2002 · film · reverent · high · unknown
- [[cards/metlife-post-9-11-broadway-tribute-2001.md|Post-9/11 Broadway Tribute]] — MetLife · 2001 · film · dignified_grief · medium · unknown
- [[cards/miller-genuine-draft-errol-morris-series-2000.md|Errol Morris Series (compilation)]] — Miller Genuine Draft · 2000 · film · wry_affection · high · unknown
- [[cards/nike-golf-hacky-sack-2000.md|Hacky Sack]] — Nike Golf · 2000 · film · melancholic_joy · medium · unknown
- [[cards/nike-parklife-2002.md|Parklife]] — Nike · 2002 · film · belonging · high · unknown
- [[cards/nike-possibilities-2013.md|Possibilities]] — Nike · 2013 · film · vulnerable_defiance · high · unknown
- [[cards/nike-the-jogger-2012.md|The Jogger]] — Nike · 2012 · film · vulnerable_defiance · medium · unknown
- [[cards/nike-wings-1987.md|Wings]] — Nike · 1987 · ooh_print · reverent · medium · unknown
- [[cards/nz-police-freeze-2017.md|Freeze]] — New Zealand Police · 2017 · film · ironic_sincerity · low · unknown
- [[cards/oatly-smoooth-2018.md|Smoooth]] — Oatly · 2018 · film · ironic_sincerity · medium · unknown
- [[cards/oatly-where-there-are-cooks-2019.md|Where There Are Cooks]] — Oatly · 2019 · film · wry_affection · medium · unknown
- [[cards/old-spice-dad-song-2014.md|Dad Song]] — Old Spice · 2014 · film · wry_affection · high · unknown
- [[cards/old-spice-legendary-man-2015.md|Legendary Man]] — Old Spice · 2015 · film · ironic_sincerity · medium · unknown
- [[cards/old-spice-mom-song-2012.md|Mom Song]] — Old Spice · 2012 · film · wry_affection · high · one_show
- [[cards/panda-cheese-never-say-no-to-panda-2010.md|Never Say No to Panda]] — Panda Cheese · 2010 · film · ironic_sincerity · low · unknown
- [[cards/pedigree-k9fm-2012.md|K9FM]] — Pedigree · 2012 · digital_product · wry_affection · low · unknown
- [[cards/playstation-gravity-cat-2015.md|Gravity Cat]] — PlayStation · 2015 · integrated · sublime_terror · high · unknown
- [[cards/playstation-mountain-2003.md|Mountain]] — PlayStation · 2003 · film · sublime_terror · high · unknown
- [[cards/pop-tarts-first-edible-mascot-2023.md|The First Edible Mascot]] — Pop-Tarts · 2023 · integrated · ironic_sincerity · high · unknown
- [[cards/powerade-rose-that-grew-from-concrete-2014.md|The Rose That Grew From Concrete]] — Powerade · 2014 · film · vulnerable_defiance · high · unknown
- [[cards/reebok-terry-tate-office-linebacker-2003.md|Terry Tate: Office Linebacker]] — Reebok · 2003 · film · ironic_sincerity · medium · unknown
- [[cards/samsung-galaxy-the-next-big-thing-2012.md|The Next Big Thing]] — Samsung Galaxy · 2012 · film · ironic_sincerity · high · multiple
- [[cards/samsung-ostrich-2017.md|Ostrich]] — Samsung · 2017 · film · melancholic_joy · high · cannes_gold
- [[cards/skittles-broadway-rainbow-2019.md|Broadway the Rainbow]] — Skittles · 2019 · experiential · ironic_sincerity · high · unknown
- [[cards/squarespace-calling-johnmalkovich-2015.md|Calling JohnMalkovich.com]] — Squarespace · 2015 · film · ironic_sincerity · medium · unknown
- [[cards/starburst-little-lad-2007.md|Little Lad]] — Starburst · 2007 · film · ironic_sincerity · medium · unknown
- [[cards/stella-artois-ice-skating-priests-1994.md|Ice Skating Priests]] — Stella Artois · 1994 · film · ironic_sincerity · medium · unknown
- [[cards/stella-artois-last-orders-2000.md|Last Orders]] — Stella Artois · 2000 · film · wry_affection · high · unknown
- [[cards/talens-rubber-cement-nuns-1974.md|Nuns]] — Talens Rubber Cement · 1974 · film · ironic_sincerity · low · unknown
- [[cards/the-atlantic-am-i-typecast-2016.md|Am I Typecast?]] — The Atlantic · 2016 · film · ironic_sincerity · medium · unknown
- [[cards/thorntons-stuck-2009.md|Stuck]] — Thorntons · 2009 · film · wry_affection · medium · unknown
- [[cards/three-dance-pony-2013.md|Dance Pony]] — Three UK · 2013 · film · ironic_sincerity · medium · unknown
- [[cards/three-phones-are-good-2018.md|Phones Are Good]] — Three UK · 2018 · film · ironic_sincerity · medium · unknown
- [[cards/toshiba-with-10-years-of-life-2012.md|With 10 Years of Life]] — Toshiba · 2012 · film · dignified_grief · medium · unknown
- [[cards/volkswagen-sunday-afternoon-2003.md|Sunday Afternoon]] — Volkswagen · 2003 · film · melancholic_joy · medium · unknown
- [[cards/volvo-trucks-hamster-2014.md|Hamster]] — Volvo Trucks · 2014 · film · ironic_sincerity · medium · unknown
- [[cards/volvo-trucks-look-whos-driving-2014.md|Look Who's Driving]] — Volvo Trucks · 2014 · film · sublime_terror · medium · unknown
- [[cards/vw-funeral-1969.md|Funeral]] — Volkswagen · 1969 · film · ironic_sincerity · low · unknown
- [[cards/vw-snow-plow-1964.md|Snow Plow]] — Volkswagen · 1964 · film · ironic_sincerity · low · unknown
- [[cards/weetabix-steeplechase-2021.md|Steeplechase]] — Weetabix · 2021 · film · ironic_sincerity · low · unknown
- [[cards/xfinity-emilys-oz-2020.md|Emily's Oz]] — Xfinity · 2020 · film · dignified_grief · high · unknown
- [[cards/adidas-impossible-goalkeeper-2019.md|Impossible Goalkeeper]] — Adidas · 2019 · experiential · triumphant · medium · unknown
- [[cards/amazon-prime-great-shows-stay-with-you-2022.md|Great Shows Stay With You]] — Amazon Prime · 2022 · film · melancholic_joy · high · unknown
- [[cards/apple-barbershop-2017.md|Barbershop]] — Apple · 2017 · film · wry_affection · high · unknown
- [[cards/apple-bounce-2019.md|Bounce]] — Apple · 2019 · film · melancholic_joy · high · unknown
- [[cards/apple-snap-2020.md|Snap]] — Apple · 2020 · film · melancholic_joy · high · unknown
- [[cards/apple-stroll-2017.md|Stroll]] — Apple · 2017 · film · melancholic_joy · high · unknown
- [[cards/apple-sway-2016.md|Sway]] — Apple · 2016 · film · melancholic_joy · high · unknown
- [[cards/apple-unlock-2018.md|Unlock]] — Apple · 2018 · film · hopeful · high · unknown
- [[cards/b-classic-dvorak-2018.md|Dvorak]] — B-Classic · 2018 · stunt_pr · ironic_sincerity · low · unknown
- [[cards/barclays-money-2014.md|Money]] — Barclays · 2014 · film · melancholic_joy · high · unknown
- [[cards/bmw-starry-night-2023.md|Starry Night]] — BMW · 2023 · integrated · sublime_terror · high · unknown
- [[cards/brylcreem-effortless-2010.md|Effortless]] — Brylcreem · 2010 · film · ironic_sincerity · medium · unknown
- [[cards/bud-light-clothing-drive-2009.md|Clothing Drive]] — Bud Light · 2009 · film · ironic_sincerity · medium · unknown
- [[cards/burger-king-confusing-times-2020.md|Confusing Times]] — Burger King · 2020 · integrated · ironic_sincerity · medium · unknown
- [[cards/cadbury-gorilla-guardian-article-2015.md|Is Cadbury's Drumming Gorilla the Best Ad of All Time?]] — Cadbury · 2015 · film · melancholic_joy · medium · unknown
- [[cards/citizen-chasing-horizons-2019.md|Chasing Horizons]] — Citizen · 2019 · film · hopeful · high · unknown
- [[cards/clash-of-clans-stairlift-2015.md|Stairlift]] — Clash of Clans · 2015 · film · ironic_sincerity · medium · unknown
- [[cards/clash-of-clans-surgeon-2015.md|Surgeon]] — Clash of Clans · 2015 · film · ironic_sincerity · medium · unknown
- [[cards/coca-cola-heist-2010.md|Heist]] — Coca-Cola · 2010 · film · wry_affection · high · unknown
- [[cards/coca-cola-video-game-2013.md|Video Game]] — Coca-Cola · 2013 · film · belonging · medium · unknown
- [[cards/combos-man-mom-2008.md|Man-Mom]] — Combos · 2008 · film · ironic_sincerity · medium · unknown
- [[cards/corona-beach-absurd-2017.md|Beach]] — Corona · 2017 · film · ironic · medium · unknown
- [[cards/corona-karate-absurd-2017.md|Karate]] — Corona · 2017 · film · ironic · medium · unknown
- [[cards/corona-native-sportscasters-2023.md|Native Sportscasters]] — Corona · 2023 · film · wry_affection · medium · unknown
- [[cards/corona-shampoo-absurd-2017.md|Shampoo]] — Corona · 2017 · film · ironic · medium · unknown
- [[cards/corona-shottasoco-2017.md|ShottaSoCo]] — Corona · 2017 · film · ironic · medium · unknown
- [[cards/diet-pepsi-truck-1995.md|Truck]] — Diet Pepsi · 1995 · film · ironic_sincerity · medium · unknown
- [[cards/doritos-spicy-but-not-too-spicy-2024.md|Spicy But Not Too Spicy]] — Doritos · 2024 · film · ironic · medium · unknown
- [[cards/droga5-after-hours-athlete-2014.md|After Hours Athlete]] — Jameson · 2014 · film · wry_affection · medium · unknown
- [[cards/evian-baby-inside-2011.md|Baby Inside]] — Evian · 2011 · film · ironic_sincerity · high · unknown
- [[cards/expensify-expensify-this-2018.md|Expensify This]] — Expensify · 2018 · film · ironic_sincerity · medium · unknown
- [[cards/facebook-find-each-other-2021.md|Find Each Other]] — Facebook · 2021 · film · belonging · high · unknown
- [[cards/fedex-didnt-ship-with-fedex-2002.md|Didn't Ship With FedEx]] — FedEx · 2002 · film · ironic_sincerity · medium · unknown
- [[cards/fedex-most-dangerous-band-2016.md|Most Dangerous Band in the World]] — FedEx · 2016 · film · ironic_sincerity · medium · unknown
- [[cards/fedex-stolen-idea-2006.md|Stolen Idea]] — FedEx · 2006 · film · ironic_sincerity · medium · unknown
- [[cards/finish-i-love-doing-dishes-2014.md|I Love Doing Dishes]] — Finish · 2014 · film · ironic · medium · unknown
- [[cards/fox-regional-sports-2003.md|Regional Sports]] — FOX Sports · 2003 · film · ironic_sincerity · medium · unknown
- [[cards/fox-sports-beware-of-things-made-in-october-2006.md|Beware of Things Made in October]] — Fox Sports · 2006 · film · ironic_sincerity · medium · unknown
- [[cards/furphy-what-the-truck-2023.md|What the Truck?]] — Furphy · 2023 · integrated · ironic_sincerity · medium · unknown
- [[cards/gatorade-23-vs-39-2009.md|23 vs. 39]] — Gatorade · 2009 · film · sublime_terror · high · unknown
- [[cards/ge-bell-2016.md|Bell]] — GE (General Electric) · 2016 · film · wry_affection · medium · unknown
- [[cards/ge-freak-chain-2016.md|Freak Chain]] — GE (General Electric) · 2016 · film · ironic_sincerity · medium · unknown
- [[cards/ge-lightning-2016.md|Lightning]] — GE (General Electric) · 2016 · film · sublime_terror · medium · unknown
- [[cards/ge-snowball-2016.md|Snowball]] — GE (General Electric) · 2016 · film · wry_affection · medium · unknown
- [[cards/ge-wall-2016.md|Wall]] — GE (General Electric) · 2016 · film · ironic_sincerity · medium · unknown
- [[cards/harvey-nichols-chickens-2010.md|Chickens]] — Harvey Nichols · 2010 · ooh_print · ironic · low · unknown
- [[cards/harvey-nichols-mannequins-2011.md|Mannequins]] — Harvey Nichols · 2011 · ooh_print · ironic · low · unknown
- [[cards/harvey-nichols-try-to-contain-your-excitement-2009.md|Try to Contain Your Excitement]] — Harvey Nichols · 2009 · ooh_print · ironic · low · unknown
- [[cards/hbo-go-acceptance-2014.md|Acceptance]] — HBO Go · 2014 · film · ironic · medium · unknown
- [[cards/hbo-go-appreciation-2014.md|Appreciation]] — HBO Go · 2014 · film · ironic · medium · unknown
- [[cards/hbo-go-awkward-family-viewing-2014.md|Awkward Family Viewing]] — HBO Go · 2014 · film · ironic · medium · unknown
- [[cards/hbo-go-cousins-2014.md|Cousins]] — HBO Go · 2014 · film · ironic · medium · unknown
- [[cards/hbo-go-faithful-2014.md|Faithful]] — HBO Go · 2014 · film · ironic · medium · unknown
- [[cards/ikea-beds-2018.md|Beds]] — IKEA · 2018 · film · wry_affection · low · unknown
- [[cards/ikea-ghosts-2018.md|Ghosts]] — IKEA · 2018 · film · wry_affection · low · unknown
- [[cards/ikea-t-shirts-2018.md|T-Shirts]] — IKEA · 2018 · film · wry_affection · low · unknown
- [[cards/jim-beam-parallels-2011.md|Parallels]] — Jim Beam · 2011 · film · wry_affection · medium · unknown
- [[cards/johnnie-walker-hawk-of-achill-2013.md|The Hawk of Achill]] — Johnnie Walker · 2013 · film · reverent · high · unknown
- [[cards/k-swiss-the-mfceo-2012.md|The MFCEO]] — K-Swiss · 2012 · film · ironic_sincerity · low · unknown
- [[cards/kayak-5-man-job-2020.md|5-Man Job]] — KAYAK · 2020 · film · ironic · medium · unknown
- [[cards/krylon-pinterest-yard-sale-2013.md|Pinterest Yard Sale]] — Krylon · 2013 · social · ironic_sincerity · low · clio
- [[cards/levis-crazy-legs-2014.md|Crazy Legs]] — Levi's · 2014 · film · triumphant · medium · unknown
- [[cards/levis-dangerous-liaison-2011.md|Dangerous Liaison]] — Levi's · 2011 · film · vulnerable_defiance · high · unknown
- [[cards/levis-keep-the-world-flawed-2017.md|Keep the World Flawed]] — Levi's · 2017 · film · vulnerable_defiance · high · unknown
- [[cards/levis-odyssey-2016.md|Odyssey]] — Levi's · 2016 · film · vulnerable_defiance · high · unknown
- [[cards/little-caesars-hold-music-2019.md|Hold Music]] — Little Caesars · 2019 · film · ironic · medium · unknown
- [[cards/little-caesars-log-in-2019.md|Log In]] — Little Caesars · 2019 · film · ironic · medium · unknown
- [[cards/logitech-ivan-cobenk-2011.md|Ivan Cobenk]] — Logitech · 2011 · film · ironic · medium · unknown
- [[cards/lunchables-lunchabuilds-2022.md|Lunchabuilds]] — Lunchables · 2022 · integrated · melancholic_joy · medium · unknown
- [[cards/magnum-find-your-summer-2024.md|Find Your Summer]] — Magnum · 2024 · integrated · melancholic_joy · high · unknown
- [[cards/marmite-lovers-dont-spread-hate-2020.md|Lovers, Don't Spread the Hate]] — Marmite · 2020 · film · ironic_sincerity · medium · unknown
- [[cards/mcdonalds-trumpets-2003.md|Trumpets]] — McDonald's · 2003 · film · ironic_sincerity · medium · unknown
- [[cards/miller-genuine-draft-5-oclock-shadow-2000.md|5 O'Clock Shadow]] — Miller Genuine Draft · 2000 · film · wry_affection · medium · unknown
- [[cards/miller-genuine-draft-duct-tape-2000.md|Duct Tape]] — Miller Genuine Draft · 2000 · film · wry_affection · medium · unknown
- [[cards/miller-genuine-draft-hot-dog-2000.md|Hot Dog]] — Miller Genuine Draft · 2000 · film · wry_affection · medium · unknown
- [[cards/miller-genuine-draft-mayo-2000.md|Mayo]] — Miller Genuine Draft · 2000 · film · wry_affection · medium · unknown
- [[cards/miller-genuine-draft-noah-2000.md|Noah]] — Miller Genuine Draft · 2000 · film · wry_affection · medium · unknown
- [[cards/montefiore-corazon-give-your-heart-2018.md|Corazon: Give Your Heart]] — Montefiore Health System · 2018 · film · dignified_grief · medium · unknown
- [[cards/mtv-jukka-brothers-2005.md|Jukka Brothers]] — MTV · 2005 · film · ironic_sincerity · medium · unknown
- [[cards/nike-ripple-2013.md|Ripple]] — Nike · 2013 · film · hopeful · medium · unknown
- [[cards/nz-police-breaking-news-2018.md|Breaking News]] — New Zealand Police · 2018 · film · ironic_sincerity · low · unknown
- [[cards/penny-price-packs-2025.md|Price Packs]] — PENNY · 2025 · integrated · ironic_sincerity · medium · unknown
- [[cards/pepsi-your-cheatin-heart-1995.md|Your Cheatin' Heart]] — Pepsi · 1995 · film · ironic_sincerity · medium · unknown
- [[cards/play-doh-gallery-of-emerging-species-2018.md|The Gallery of Emerging Species]] — Play-Doh · 2018 · experiential · melancholic_joy · medium · unknown
- [[cards/progressive-dr-rick-2021.md|Dr. Rick]] — Progressive · 2021 · film · ironic_sincerity · medium · unknown
- [[cards/progressive-pinocchio-2010.md|Pinocchio]] — Progressive · 2010 · film · ironic_sincerity · medium · unknown
- [[cards/progressive-words-hurt-2012.md|Words Hurt]] — Progressive · 2012 · film · ironic_sincerity · medium · unknown
- [[cards/reebok-escape-the-sofa-2004.md|Escape the Sofa]] — Reebok · 2004 · film · ironic_sincerity · medium · unknown
- [[cards/salta-beer-tooth-2019.md|Beer Tooth]] — Salta · 2019 · ooh_print · ironic_sincerity · low · unknown
- [[cards/samsung-busy-busy-busy-2016.md|Busy Busy Busy]] — Samsung · 2016 · film · ironic · medium · unknown
- [[cards/samsung-charge-2011.md|Charge]] — Samsung · 2011 · film · ironic_sincerity · medium · unknown
- [[cards/skittles-exclusive-rainbow-2019.md|Exclusive the Rainbow]] — Skittles · 2019 · integrated · ironic_sincerity · medium · unknown
- [[cards/skittles-factory-2009.md|Factory]] — Skittles · 2009 · film · ironic_sincerity · medium · unknown
- [[cards/skittles-hide-and-seek-2008.md|Hide & Seek]] — Skittles · 2008 · film · surprised · medium · unknown
- [[cards/skittles-magic-2009.md|Magic]] — Skittles · 2009 · film · surprised · medium · unknown
- [[cards/skittles-pinata-2010.md|Pinata]] — Skittles · 2020 · film · ironic_sincerity · low · unknown
- [[cards/skittles-pineapple-2010.md|Pineapple]] — Skittles · 2010 · film · surprised · medium · unknown
- [[cards/skittles-rabbit-2010.md|Rabbit]] — Skittles · 2010 · film · ironic_sincerity · medium · unknown
- [[cards/skittles-telephone-2011.md|Telephone]] — Skittles · 2011 · film · surprised · medium · unknown
- [[cards/skittles-touch-2012.md|Touch]] — Skittles · 2012 · film · ironic_sincerity · medium · unknown
- [[cards/skittles-tube-sock-2009.md|Tube Sock]] — Skittles · 2009 · film · ironic_sincerity · medium · unknown
- [[cards/skoda-blueberries-2009.md|Blueberries]] — Skoda · 2009 · film · wry_affection · medium · unknown
- [[cards/skoda-inheritance-2008.md|Inheritance]] — Skoda · 2008 · film · wry_affection · medium · unknown
- [[cards/skoda-love-story-2010.md|Love Story]] — Skoda · 2010 · film · wry_affection · medium · unknown
- [[cards/skyscanner-best-planet-2020.md|The Best Planet]] — Skyscanner · 2020 · film · ironic_sincerity · medium · unknown
- [[cards/skyscanner-visit-earth-2020.md|Visit Earth]] — Skyscanner · 2020 · film · ironic_sincerity · medium · unknown
- [[cards/state-farm-state-of-unrest-2021.md|State of Unrest]] — State Farm · 2021 · film · ironic_sincerity · medium · unknown
- [[cards/stella-artois-artois-probability-2024.md|The Artois Probability]] — Stella Artois · 2024 · integrated · ironic_sincerity · medium · unknown
- [[cards/stubhub-hardchorus-2014.md|Hardchorus]] — StubHub · 2014 · integrated · triumphant · medium · unknown
- [[cards/target-color-changes-everything-2010.md|Color Changes Everything]] — Target · 2010 · film · melancholic_joy · high · unknown
- [[cards/ubisoft-green-dawn-2020.md|Green Dawn]] — Ubisoft · 2020 · stunt_pr · ironic_sincerity · medium · unknown
- [[cards/unknown-automotive-big-day-2020.md|Big Day]] — unknown · 2020 · film · melancholic_joy · medium · unknown
- [[cards/unknown-man-who-couldnt-slow-down-2013.md|The Man Who Couldn't Slow Down]] — unknown · 2013 · film · melancholic_joy · high · unknown
- [[cards/unknown-the-ride-2018.md|The Ride]] — unknown · 2018 · film · melancholic_joy · high · unknown
- [[cards/upwork-this-is-how-we-work-now-2021.md|This is How We Work Now]] — Upwork · 2021 · film · ironic_sincerity · medium · unknown
- [[cards/virgin-mobile-blinkwashing-2014.md|Blinkwashing]] — Virgin Mobile · 2014 · film · ironic_sincerity · medium · unknown
- [[cards/volvo-trucks-hook-2014.md|Hook]] — Volvo Trucks · 2014 · film · sublime_terror · medium · unknown
- [[cards/vw-heaven-2010.md|Heaven]] — Volkswagen · 2010 · film · ironic_sincerity · medium · unknown
- [[cards/vw-protection-2012.md|Protection]] — Volkswagen · 2012 · film · ironic_sincerity · medium · unknown
- [[cards/waitrose-adventure-awaits-2013.md|Adventure Awaits]] — Waitrose · 2013 · film · hopeful · medium · unknown
- [[cards/waitrose-rainbow-2011.md|Rainbow]] — Waitrose · 2011 · film · melancholic_joy · medium · unknown
- [[cards/waitrose-the-cook-2010.md|The Cook]] — Waitrose · 2010 · film · reverent · medium · unknown
- [[cards/washington-lottery-flightless-birds-2011.md|Flightless Birds]] — Washington Lottery · 2011 · film · ironic_sincerity · medium · unknown
- [[cards/unknown-automotive-part1-2018.md|Part 1]] — unknown · 2018 · film · reverent · high · unknown
- [[cards/unknown-automotive-part2-2018.md|Part 2]] — unknown · 2018 · film · reverent · high · unknown
- [[cards/unknown-background-finance-2020.md|background]] — unknown · 2020 · film · ironic_sincerity · medium · unknown
- [[cards/unknown-spots-finance-2020.md|spots]] — unknown · 2020 · film · ironic_sincerity · medium · unknown

## Tier 2 (130 cases)
- [[cards/adidas-original-is-never-finished-2017.md|Original is Never Finished]] — Adidas Originals · 2017 · film · defiant · high · cannes_gold
- [[cards/american-express-small-business-saturday-2010.md|Small Business Saturday]] — American Express · 2010 · integrated · belonging · high · cannes_grand_prix
- [[cards/apple-ipod-silhouettes-2004.md|iPod Silhouettes]] — Apple · 2004 · integrated · triumphant · high · cannes_gold
- [[cards/apple-shot-on-iphone-2015.md|Shot on iPhone]] — Apple · 2015 · integrated · proud · high · cannes_grand_prix
- [[cards/carrefour-black-supermarket-2018.md|Black Supermarket]] — Carrefour · 2018 · experiential · defiant · medium · cannes_grand_prix
- [[cards/dove-evolution-2006.md|Evolution]] — Dove · 2006 · film · indignant · low · cannes_grand_prix
- [[cards/ibm-smarter-cities-2013.md|Smarter Cities]] — IBM · 2013 · ooh_print · hopeful · medium · cannes_grand_prix
- [[cards/jcdecaux-meet-marina-prieto-2024.md|Meet Marina Prieto]] — JCDecaux · 2024 · integrated · recognized · medium · cannes_grand_prix
- [[cards/johnnie-walker-man-who-walked-around-world-2009.md|The Man Who Walked Around the World]] — Johnnie Walker · 2009 · long_form · reverent · medium · cannes_gold
- [[cards/levis-laundrette-1985.md|Laundrette]] — Levi's · 1985 · film · defiant · high · multiple
- [[cards/nike-fuelband-2012.md|Nike+ FuelBand]] — Nike · 2012 · digital_product · triumphant · high · cannes_grand_prix
- [[cards/nike-nothing-beats-a-londoner-2018.md|Nothing Beats a Londoner]] — Nike · 2018 · film · proud · high · cannes_grand_prix
- [[cards/ny-public-library-instanovels-2018.md|InstaNovels]] — New York Public Library · 2018 · social · belonging · low · cannes_gold
- [[cards/ny-times-truth-2017.md|The Truth Is Worth It]] — The New York Times · 2017 · film · reverent · high · cannes_grand_prix
- [[cards/orange-womens-football-2024.md|WoMen's Football]] — Orange · 2024 · film · defiant · medium · cannes_grand_prix
- [[cards/palau-legacy-project-the-palau-pledge-2017.md|The Palau Pledge]] — Palau Legacy Project · 2017 · integrated · reverent · low · cannes_grand_prix
- [[cards/rei-optoutside-2015.md|#OptOutside]] — REI · 2015 · integrated · defiant · high · cannes_grand_prix
- [[cards/smart-txtbks-2012.md|Txtbks]] — Smart Communications (Philippines) · 2012 · integrated · hopeful · low · cannes_grand_prix
- [[cards/vice-unfiltered-history-tour-2022.md|Unfiltered History Tour]] — VICE · 2022 · digital_product · defiant · medium · cannes_grand_prix
- [[cards/ad-council-love-has-no-labels-2015.md|Love Has No Labels]] — Ad Council · 2015 · experiential · recognized · medium · cannes_gold
- [[cards/airbnb-until-we-all-belong-2017.md|Until We All Belong]] — Airbnb · 2017 · integrated · hopeful · medium · cannes_gold
- [[cards/axe-find-your-magic-2016.md|Find Your Magic]] — Axe · 2016 · film · proud · high · cannes_gold
- [[cards/beats-straight-outta-somewhere-2015.md|Straight Outta Somewhere]] — Beats by Dre · 2015 · integrated · proud · high · multiple
- [[cards/beats-you-love-me-2020.md|You Love Me]] — Beats by Dre · 2020 · film · defiant · high · unknown
- [[cards/black-and-abroad-the-black-elevation-map-2023.md|The Black Elevation Map]] — Black & Abroad · 2023 · digital_product · proud · medium · dnad_yellow_pencil
- [[cards/british-airways-windows-2024.md|Windows]] — British Airways · 2024 · ooh_print · wistful · medium · dnad_yellow_pencil
- [[cards/chanel-no5-share-the-fantasy-1979.md|Share the Fantasy]] — Chanel No. 5 · 1979 · film · longing · high · unknown
- [[cards/channel-4-idents-2024.md|Idents]] — Channel 4 · 2024 · ooh_print · defiant · medium · cannes_gold
- [[cards/coca-cola-recycle-me-2022.md|Recycle Me]] — Coca-Cola · 2022 · ooh_print · hopeful · medium · cannes_gold
- [[cards/heinz-ketchup-fraud-2023.md|Ketchup Fraud]] — Heinz · 2023 · social · ironic · low · cannes_gold
- [[cards/ihop-ihob-2018.md|IHOB]] — IHOP · 2018 · stunt_pr · ironic · medium · effie
- [[cards/louis-xiii-100-years-2015.md|100 Years]] — Louis XIII · 2015 · long_form · wistful · high · unknown
- [[cards/nike-da-da-ding-2016.md|Da Da Ding]] — Nike India · 2016 · film · defiant · medium · unknown
- [[cards/nike-freestyle-2001.md|Freestyle]] — Nike · 2001 · film · triumphant · high · multiple
- [[cards/nike-mexico-juntas-imparables-2018.md|Juntas Imparables]] — Nike Mexico · 2018 · film · defiant · medium · unknown
- [[cards/nike-unlimited-stadium-2016.md|Unlimited Stadium]] — Nike · 2016 · experiential · triumphant · high · cannes_gold
- [[cards/ny-times-truth-part2-2019.md|The Truth Is Worth It (Part 2)]] — The New York Times · 2019 · film · reverent · high · cannes_gold
- [[cards/pae-morning-after-island-2023.md|Morning After Island]] — PAE (Planned Parenthood equivalent, Uruguay) · 2023 · stunt_pr · defiant · low · cannes_grand_prix
- [[cards/pedigree-adoptable-2020.md|Adoptable]] — Pedigree · 2020 · digital_product · protective · low · dnad_yellow_pencil
- [[cards/pepsi-pepsi-generation-1984.md|Pepsi Generation]] — Pepsi · 1984 · integrated · belonging · high · unknown
- [[cards/under-armour-rule-yourself-2016.md|Rule Yourself]] — Under Armour · 2016 · film · reverent · high · cannes_gold
- [[cards/unicef-tap-project-2007.md|Tap Project]] — UNICEF · 2007 · integrated · witnessed · low · cannes_gold
- [[cards/water-is-life-hashtag-killer-2012.md|Hashtag Killer]] — Water is Life · 2012 · integrated · indignant · low · cannes_gold
- [[cards/xbox-everyday-tactician-2024.md|The Everyday Tactician]] — Microsoft Xbox · 2024 · integrated · triumphant · high · unknown
- [[cards/350action-climate-name-change-2014.md|Climate Name Change]] — 350Action · 2014 · integrated · indignant · low · unknown
- [[cards/amnesty-international-trial-by-timeline-2012.md|Trial by Timeline]] — Amnesty International · 2012 · social · indignant · low · unknown
- [[cards/back-market-hack-market-2023.md|Hack Market]] — Back Market · 2023 · integrated · defiant · medium · dnad_yellow_pencil
- [[cards/black-lives-matter-unsafety-check-2017.md|Unsafety Check]] — Black Lives Matter · 2017 · social · indignant · low · unknown
- [[cards/boost-mobile-boost-your-voice-2020.md|Boost Your Voice]] — Boost Mobile · 2020 · integrated · defiant · medium · cannes_gold
- [[cards/cadbury-made-to-share-2024.md|Made to Share]] — Cadbury · 2024 · integrated · wry_affection · medium · dnad_yellow_pencil
- [[cards/ecko-still-free-2006.md|Still Free]] — Ecko Unlimited · 2006 · integrated · defiant · low · unknown
- [[cards/ge-the-message-2015.md|The Message]] — GE (General Electric) · 2015 · film · hopeful · high · unknown
- [[cards/getty-images-endless-possibilities-2018.md|Endless Possibilities]] — Getty Images · 2018 · integrated · hopeful · medium · one_show
- [[cards/guinness-made-of-black-2015.md|Made of Black]] — Guinness · 2015 · film · proud · high · unknown
- [[cards/guinness-swimmer-2000.md|Swimmer]] — Guinness · 2000 · film · triumphant · high · unknown
- [[cards/harley-davidson-peanuts-1998.md|Peanuts]] — Harley-Davidson · 1998 · ooh_print · defiant · medium · unknown
- [[cards/hbo-for-the-throne-2019.md|For the Throne]] — HBO · 2019 · integrated · belonging · high · cannes_gold
- [[cards/hillary-clinton-role-models-2016.md|Role Models]] — Hillary Clinton (Campaign) · 2016 · film · protective · medium · unknown
- [[cards/jeep-snow-covered-2020.md|Snow Covered]] — Jeep · 2020 · ooh_print · proud · medium · unknown
- [[cards/kiwi-portraits-completed-2018.md|Portraits Completed]] — Kiwi (shoe polish) · 2018 · ooh_print · recognized · medium · dnad_yellow_pencil
- [[cards/konzerthaus-dortmund-concert-milk-2015.md|Concert Milk]] — Konzerthaus Dortmund · 2015 · integrated · surprised · medium · unknown
- [[cards/levis-drugstore-1994.md|Drugstore]] — Levi's · 1994 · film · nostalgic · high · unknown
- [[cards/levis-go-forth-2009.md|Go Forth]] — Levi's · 2009 · film · defiant · high · multiple
- [[cards/lowes-fix-in-six-2013.md|Fix in Six]] — Lowe's · 2013 · social · triumphant · low · unknown
- [[cards/nike-badge-of-honor-2017.md|Badge of Honor]] — Nike · 2017 · integrated · proud · medium · unknown
- [[cards/nike-come-out-of-nowhere-2016.md|Come Out of Nowhere]] — Nike · 2016 · film · triumphant · high · unknown
- [[cards/nike-swoosh-vote-2018.md|Swoosh Vote]] — Nike · 2018 · integrated · defiant · high · unknown
- [[cards/nike-the-cage-2002.md|The Cage]] — Nike · 2002 · film · triumphant · high · unknown
- [[cards/nike-the-last-game-2014.md|The Last Game]] — Nike · 2014 · film · triumphant · high · unknown
- [[cards/nike-unlimited-future-2016.md|Unlimited Future]] — Nike · 2016 · film · hopeful · high · unknown
- [[cards/nike-unlimited-you-2016.md|Unlimited You]] — Nike · 2016 · film · defiant · high · cannes_gold
- [[cards/nike-unlimited-youth-2016.md|Unlimited Youth]] — Nike · 2016 · film · triumphant · high · unknown
- [[cards/oreo-oreocodes-2024.md|OreoCodes]] — Oreo · 2024 · integrated · ironic · medium · cannes_gold
- [[cards/organ-donation-help-i-want-to-save-a-life-2012.md|Help I Want to Save a Life]] — Organ Donation · 2012 · integrated · hopeful · low · unknown
- [[cards/pedidosya-world-cup-delivery-2022.md|World Cup Delivery]] — PedidosYa · 2022 · integrated · triumphant · medium · cannes_gold
- [[cards/pepsi-michael-jackson-1984.md|Michael Jackson]] — Pepsi · 1984 · film · belonging · high · unknown
- [[cards/sagawa-shoyu-soy-sauce-posters-2019.md|The Soy Sauce Posters]] — Sagawa Shoyu · 2019 · ooh_print · reverent · low · one_show
- [[cards/school-strike-4-climate-climate-doctors-certificate-2024.md|Climate Doctor's Certificate]] — School Strike 4 Climate · 2024 · stunt_pr · defiant · low · cannes_gold
- [[cards/sports-illustrated-you-may-not-get-it-2005.md|You May Not Get It]] — Sports Illustrated · 2005 · ooh_print · ironic · medium · unknown
- [[cards/truth-body-bags-1998.md|Body Bags]] — Truth (American Legacy Foundation) · 1998 · stunt_pr · indignant · medium · unknown
- [[cards/xbox-fanchise-model-2019.md|Fanchise Model]] — Microsoft Xbox · 2019 · integrated · proud · medium · unknown
- [[cards/xbox-football-decoded-2018.md|Football Decoded]] — Microsoft Xbox · 2018 · integrated · proud · medium · unknown
- [[cards/xbox-survival-billboard-2012.md|Survival Billboard]] — Microsoft Xbox · 2012 · experiential · triumphant · medium · unknown
- [[cards/adidas-billie-jean-king-your-shoes-2019.md|Billie Jean King Your Shoes]] — Adidas · 2019 · integrated · defiant · medium · unknown
- [[cards/adidas-hello-tomorrow-2018.md|Hello Tomorrow]] — Adidas · 2018 · film · hopeful · high · unknown
- [[cards/burberry-festive-2020.md|Festive]] — Burberry · 2020 · film · nostalgic · high · unknown
- [[cards/burger-king-turning-their-tweets-against-them-2017.md|Turning Their Tweets Against Them]] — Burger King · 2017 · social · ironic · low · unknown
- [[cards/canon-inspired-2012.md|Inspired]] — Canon · 2012 · film · reverent · high · unknown
- [[cards/coca-cola-border-2012.md|Border]] — Coca-Cola · 2012 · film · belonging · high · unknown
- [[cards/coca-cola-hands-2014.md|Hands]] — Coca-Cola · 2014 · experiential · belonging · medium · unknown
- [[cards/dove-little-girls-2007.md|Little Girls]] — Dove · 2007 · film · protective · medium · unknown
- [[cards/espn-the-name-2012.md|The Name]] — ESPN · 2012 · film · reverent · medium · unknown
- [[cards/getty-images-endless-stories-2019.md|Endless Stories]] — Getty Images · 2019 · film · hopeful · medium · unknown
- [[cards/google-pixel-ask-more-2019.md|Ask More]] — Google Pixel · 2019 · film · hopeful · high · unknown
- [[cards/google-pixel-life-by-you-2022.md|Life By You, Phone by Google]] — Google Pixel · 2022 · film · recognized · high · unknown
- [[cards/heineken-pub-museums-2022.md|Pub Museums]] — Heineken · 2022 · integrated · nostalgic · medium · unknown
- [[cards/heineken-pub-succession-2023.md|Pub Succession]] — Heineken · 2023 · integrated · belonging · medium · unknown
- [[cards/hennessy-major-2016.md|Major]] — Hennessy V.S. · 2016 · film · proud · high · unknown
- [[cards/husqvarna-happy-birthday-from-earth-2023.md|Happy Birthday From Earth]] — Husqvarna · 2023 · integrated · hopeful · medium · unknown
- [[cards/johnnie-walker-iron-horse-2013.md|The Iron Horse]] — Johnnie Walker · 2013 · film · reverent · high · unknown
- [[cards/johnnie-walker-lost-barrel-2013.md|Lost Barrel]] — Johnnie Walker · 2013 · film · reverent · high · unknown
- [[cards/leroy-merlin-lifes-adventure-2018.md|Life's Adventure]] — Leroy Merlin · 2018 · film · hopeful · high · unknown
- [[cards/levi-strauss-faces-2013.md|Faces]] — Levi's · 2013 · ooh_print · proud · medium · unknown
- [[cards/levi-strauss-sweat-it-out-2018.md|Sweat it Out]] — Levi's · 2018 · film · triumphant · high · unknown
- [[cards/levi-strauss-symphony-2014.md|Symphony]] — Levi's · 2014 · film · belonging · high · unknown
- [[cards/levi-strauss-youre-alive-2015.md|You're Alive]] — Levi's · 2015 · film · defiant · high · unknown
- [[cards/levis-creek-1994.md|Creek]] — Levi's · 1994 · film · nostalgic · high · unknown
- [[cards/meta-project-tokyo-2021.md|Project Tokyo]] — Meta (Facebook) · 2021 · film · triumphant · high · unknown
- [[cards/mountain-dew-puppy-monkey-baby-2016.md|Puppy Monkey Baby]] — Mountain Dew · 2016 · film · surprised · high · unknown
- [[cards/nike-a-little-less-gravity-2012.md|A Little Less Gravity (Defy)]] — Nike · 2012 · film · triumphant · medium · unknown
- [[cards/nike-guerrilla-tennis-2004.md|Guerrilla Tennis]] — Nike · 2004 · film · defiant · medium · unknown
- [[cards/nike-shade-running-2012.md|Shade Running]] — Nike · 2012 · film · defiant · medium · unknown
- [[cards/ny-times-he-said-she-said-2018.md|He Said She Said]] — The New York Times · 2018 · film · indignant · low · unknown
- [[cards/ny-times-life-needs-truth-2018.md|Life Needs Truth]] — The New York Times · 2018 · film · resolute · medium · unknown
- [[cards/sunday-times-icons-2014.md|Icons]] — The Sunday Times · 2014 · film · reverent · medium · unknown
- [[cards/the-independent-litany-1999.md|Litany]] — The Independent · 1999 · film · defiant · medium · unknown
- [[cards/tonal-stop-working-out-in-the-past-2025.md|Stop Working Out in the Past]] — Tonal · 2025 · film · defiant · medium · unknown
- [[cards/twitter-whats-happening-2015.md|What's Happening?]] — Twitter · 2015 · integrated · belonging · high · unknown
- [[cards/verizon-droid-48-hours-2010.md|48 Hours]] — Verizon Droid · 2010 · film · surprised · medium · unknown
- [[cards/vw-sunday-afternoon-2000.md|Sunday Afternoon]] — Volkswagen · 2000 · film · melancholic · medium · unknown
- [[cards/waitrose-good-proper-food-2012.md|Good Proper Food]] — Waitrose · 2012 · film · reverent · medium · unknown
- [[cards/godaddy-stick-it-2013.md|Stick It]] — GoDaddy · 2013 · film · ironic · high · unknown
- [[cards/hm-close-the-loop-2014.md|Close the Loop]] — H&M · 2014 · integrated · hopeful · medium · unknown
- [[cards/little-caesars-big-dreams-2018.md|Big Dreams]] — Little Caesars · 2018 · film · ironic · medium · unknown
- [[cards/unknown-cast-2020.md|Cast]] — unknown · 2020 · film · ironic · medium · unknown
- [[cards/unknown-dead-mouse-theater-2016.md|Dead Mouse Theater]] — unknown · 2016 · film · ironic · low · unknown
- [[cards/unknown-facebook-not-live-2017.md|Facebook Not Live]] — unknown · 2017 · film · ironic · low · unknown
- [[cards/unknown-no-rules-2020.md|No Rules]] — unknown · 2020 · film · ironic · medium · unknown
- [[cards/unknown-piccards-2018.md|The Piccards]] — unknown · 2018 · film · wry_affection · high · unknown
- [[cards/unknown-pupils-2020.md|Pupils]] — unknown · 2020 · film · ironic · medium · unknown

## Tier 1 (2 cases)
- [[cards/skittles-cat-lick-2013.md|Cat Lick]] — Skittles · 2013 · film · ironic · medium · unknown
- [[cards/emerald-nuts-yes-good-2006.md|Yes Good]] — Emerald Nuts · 2006 · film · ironic · medium · unknown

---

*Author: Serge Shima ([t.me/aimastersme](https://t.me/aimastersme) · [sergeshima.com](https://sergeshima.com) · [aimasters.me](https://aimasters.me)) · License: CC BY 4.0 — attribution required · Source: [smixs/creative-director-skill](https://github.com/smixs/creative-director-skill)*