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templates/data-app/base/src/data.json
135 KB · Sep 30, 2026 · 23:19 UTC
{
"surface": "dashboard",
"title": "Product adoption and engagement",
"generatedAt": "2026-07-28T18:00:00Z",
"status": "fixture",
"filters": [
{ "id": "week", "label": "Reporting week", "field": "week", "mode": "through", "defaultValue": "2026-07-27" },
{ "id": "segment", "label": "Product segment", "field": "segment", "defaultValue": "all" },
{ "id": "region", "label": "Region", "field": "region", "defaultValue": "all" }
],
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],
"source": {
"label": "Synthetic fixture: reviewed weekly adoption summary",
"sql": "SELECT reporting_week AS week, segment, region, active_users AS activeUsers, target_users AS targetUsers, growth, conversion FROM analytics.product_adoption_summary",
"tables": ["analytics.product_adoption_summary"],
"filters": ["Synthetic fixture reporting weeks: 2026-06-22 through 2026-07-27"],
"metricDefinitions": [
{
"label": "Active users",
"definition": "Distinct accounts active during the reporting week.",
"componentIds": ["active-users","usage-trend","adoption-scenario","report-executive-summary","report-adoption-trend","report-summary","report-metric-active","report-drivers"],
"sourceLineage": [{ "tables": ["analytics.product_adoption_summary"] }]
},
{
"label": "Target users",
"definition": "Reviewed operating target for active accounts during the reporting week.",
"componentIds": ["usage-trend","report-adoption-trend","report-summary"],
"sourceLineage": [{ "tables": ["analytics.product_adoption_summary"] }]
},
{
"label": "Weekly growth",
"definition": "Reviewed change in active accounts versus the preceding reporting week.",
"componentIds": ["growth","report-executive-summary","report-summary","report-metric-active"],
"sourceLineage": [{ "tables": ["analytics.product_adoption_summary"] }]
},
{
"label": "Conversion",
"definition": "Activated accounts divided by qualified sign-ups.",
"componentIds": ["conversion","report-executive-summary","report-summary","report-trend","report-methods","report-metric-conversion"],
"sourceLineage": [{ "tables": ["analytics.product_adoption_summary"] }]
},
{
"label": "Modeled active users",
"definition": "Illustrative projection applying selected activation and retention lifts to reviewed active users; not a reviewed source value.",
"formula": "ROUND(activeUsers * (1 + activationLift / 100) * (1 + retentionLift / 100))",
"componentIds": ["adoption-scenario"]
}
]
}
},
"activation_journey": {
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{"week":"2026-05-18","segment":"all","region":"all","signedUp":1866,"workspaceCreated":1505,"firstAction":1034,"activated":631},
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{"week":"2026-05-18","segment":"API","region":"APAC","signedUp":428,"workspaceCreated":364,"firstAction":270,"activated":171},
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{"week":"2026-06-29","segment":"API","region":"APAC","signedUp":547,"workspaceCreated":465,"firstAction":345,"activated":219},
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{"week":"2026-07-13","segment":"Studio","region":"North America","signedUp":1147,"workspaceCreated":941,"firstAction":665,"activated":413},
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{"week":"2026-07-20","segment":"API","region":"APAC","signedUp":619,"workspaceCreated":526,"firstAction":390,"activated":248},
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{"week":"2026-07-27","segment":"Studio","region":"North America","signedUp":1247,"workspaceCreated":665,"firstAction":470,"activated":292},
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{"week":"2026-07-27","segment":"API","region":"APAC","signedUp":656,"workspaceCreated":362,"firstAction":269,"activated":171}
],
"source": {
"label": "Synthetic fixture: account activation journey",
"filters": [
"Accounts signing up during the reporting week; stage completion observed as of 2026-07-28. The newest cohort is incomplete."
],
"assumptions": [
"Invented, mutually exclusive product/region cohorts. All-scope counts are the sum of the three slices. No live query was executed.",
"This is a sign-up cohort funnel, not the weekly flow of activations in the acquisition-channel chart."
],
"metricDefinitions": [
{
"label": "Accounts at stage",
"field": "accounts",
"definition": "Distinct accounts from the same sign-up cohort reaching each ordered stage: sign-up, workspace creation, first key action, activation. Later stages are subsets of earlier stages.",
"componentIds": [
"activation-funnel"
]
},
{
"label": "Step conversion",
"field": "accounts",
"definition": "Accounts at the current stage divided by accounts at the previous stage. Missing or zero previous-stage denominators are undefined.",
"componentIds": [
"activation-funnel"
]
},
{
"label": "Share of sign-ups",
"field": "accounts",
"definition": "Accounts at the current stage divided by all sign-ups in the selected cohort. Counts are not summed across stages.",
"componentIds": [
"activation-funnel"
]
}
]
}
},
"segment_usage": {
"rows": [
{ "week": "2026-07-27", "segment": "Studio", "region": "North America", "activeUsers": 5420, "targetUsers": 5200, "qualified": 10200, "previousUsers": 5210, "netChange": 210, "retention": 0.94, "projectedUsers": 5680, "atRiskUsers": 120, "riskScore": 22, "riskTier": "Low" },
{ "week": "2026-07-27", "segment": "Search", "region": "EMEA", "activeUsers": 4210, "targetUsers": 4000, "qualified": 8340, "previousUsers": 4070, "netChange": 140, "retention": 0.88, "projectedUsers": 4350, "atRiskUsers": 180, "riskScore": 63, "riskTier": "Elevated" },
{ "week": "2026-07-27", "segment": "API", "region": "APAC", "activeUsers": 2850, "targetUsers": 2800, "qualified": 6720, "previousUsers": 2690, "netChange": 160, "retention": 0.91, "projectedUsers": 3030, "atRiskUsers": 95, "riskScore": 41, "riskTier": "Moderate" }
],
"source": {
"label": "Synthetic fixture: reviewed segment performance",
"sql": "SELECT reporting_week AS week, segment, region, active_users AS activeUsers, target_users AS targetUsers, qualified, previous_users AS previousUsers, net_change AS netChange, retention_rate AS retention, projected_users AS projectedUsers, at_risk_users AS atRiskUsers, risk_score AS riskScore, risk_tier AS riskTier FROM analytics.segment_performance WHERE reporting_week = DATE '2026-07-27'",
"tables": ["analytics.segment_performance"],
"filters": ["Synthetic fixture reporting week: 2026-07-27"],
"metricDefinitions": [
{
"label": "Active users",
"definition": "Reviewed active accounts attributed to the selected product segment.",
"componentIds": ["segment-breakdown", "report-segment-breakdown"],
"sourceLineage": [{ "tables": ["analytics.segment_performance"] }]
},
{ "label": "Net change", "definition": "Current active users minus active users in the preceding reviewed week." },
{ "label": "Retention", "definition": "Share of previously active accounts retained in the reporting week." },
{ "label": "At-risk users", "definition": "Active accounts with synthetic fixture signals indicating elevated renewal or engagement risk." }
]
}
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{ "week": "2026-07-20", "segment": "all", "region": "all", "driver": "Activation", "change": 430 },
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{ "week": "2026-07-20", "segment": "Studio", "region": "North America", "driver": "Activation", "change": 200 },
{ "week": "2026-07-20", "segment": "Studio", "region": "North America", "driver": "Expansion", "change": 120 },
{ "week": "2026-07-20", "segment": "Studio", "region": "North America", "driver": "Churn", "change": -40 },
{ "week": "2026-07-20", "segment": "Studio", "region": "North America", "driver": "After", "change": 5210 },
{ "week": "2026-07-20", "segment": "Search", "region": "EMEA", "driver": "Before", "change": 3890 },
{ "week": "2026-07-20", "segment": "Search", "region": "EMEA", "driver": "Activation", "change": 150 },
{ "week": "2026-07-20", "segment": "Search", "region": "EMEA", "driver": "Expansion", "change": 70 },
{ "week": "2026-07-20", "segment": "Search", "region": "EMEA", "driver": "Churn", "change": -40 },
{ "week": "2026-07-20", "segment": "Search", "region": "EMEA", "driver": "After", "change": 4070 },
{ "week": "2026-07-20", "segment": "API", "region": "APAC", "driver": "Before", "change": 2630 },
{ "week": "2026-07-20", "segment": "API", "region": "APAC", "driver": "Activation", "change": 80 },
{ "week": "2026-07-20", "segment": "API", "region": "APAC", "driver": "Expansion", "change": 30 },
{ "week": "2026-07-20", "segment": "API", "region": "APAC", "driver": "Churn", "change": -50 },
{ "week": "2026-07-20", "segment": "API", "region": "APAC", "driver": "After", "change": 2690 },
{ "week": "2026-07-27", "segment": "all", "region": "all", "driver": "Before", "change": 11970 },
{ "week": "2026-07-27", "segment": "all", "region": "all", "driver": "Activation", "change": 455 },
{ "week": "2026-07-27", "segment": "all", "region": "all", "driver": "Expansion", "change": 220 },
{ "week": "2026-07-27", "segment": "all", "region": "all", "driver": "Churn", "change": -165 },
{ "week": "2026-07-27", "segment": "all", "region": "all", "driver": "After", "change": 12480 },
{ "week": "2026-07-27", "segment": "Studio", "region": "North America", "driver": "Before", "change": 5210 },
{ "week": "2026-07-27", "segment": "Studio", "region": "North America", "driver": "Activation", "change": 180 },
{ "week": "2026-07-27", "segment": "Studio", "region": "North America", "driver": "Expansion", "change": 95 },
{ "week": "2026-07-27", "segment": "Studio", "region": "North America", "driver": "Churn", "change": -65 },
{ "week": "2026-07-27", "segment": "Studio", "region": "North America", "driver": "After", "change": 5420 },
{ "week": "2026-07-27", "segment": "Search", "region": "EMEA", "driver": "Before", "change": 4070 },
{ "week": "2026-07-27", "segment": "Search", "region": "EMEA", "driver": "Activation", "change": 125 },
{ "week": "2026-07-27", "segment": "Search", "region": "EMEA", "driver": "Expansion", "change": 70 },
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{ "week": "2026-07-27", "segment": "Search", "region": "EMEA", "driver": "After", "change": 4210 },
{ "week": "2026-07-27", "segment": "API", "region": "APAC", "driver": "Before", "change": 2690 },
{ "week": "2026-07-27", "segment": "API", "region": "APAC", "driver": "Activation", "change": 150 },
{ "week": "2026-07-27", "segment": "API", "region": "APAC", "driver": "Expansion", "change": 55 },
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{
"label": "Driver contribution",
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},
{
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"sourceLineage": [{ "tables": ["analytics.product_growth_drivers"] }]
},
{
"label": "Net growth",
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"formula": "SUM(CASE WHEN driver NOT IN ('Before', 'After') THEN change ELSE 0 END)",
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{ "week": "2026-07-20", "segment": "Search", "region": "EMEA", "actualUsers": 4070, "targetUsers": 3900, "projectedUsers": 4210, "forecastGap": 310, "atRiskUsers": 195, "confidence": 0.74, "riskTier": "Elevated" },
{ "week": "2026-07-20", "segment": "API", "region": "APAC", "actualUsers": 2690, "targetUsers": 2650, "projectedUsers": 2850, "forecastGap": 200, "atRiskUsers": 110, "confidence": 0.81, "riskTier": "Moderate" },
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{ "week": "2026-07-27", "segment": "Studio", "region": "North America", "actualUsers": 5420, "targetUsers": 5200, "projectedUsers": 5680, "forecastGap": 480, "atRiskUsers": 120, "confidence": 0.88, "riskTier": "Low" },
{ "week": "2026-07-27", "segment": "Search", "region": "EMEA", "actualUsers": 4210, "targetUsers": 4000, "projectedUsers": 4350, "forecastGap": 350, "atRiskUsers": 180, "confidence": 0.72, "riskTier": "Elevated" },
{ "week": "2026-07-27", "segment": "API", "region": "APAC", "actualUsers": 2850, "targetUsers": 2800, "projectedUsers": 3030, "forecastGap": 230, "atRiskUsers": 95, "confidence": 0.80, "riskTier": "Moderate" }
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"label": "Synthetic fixture: reviewed adoption forecast outlook",
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"filters": ["Synthetic fixture reporting weeks: 2026-07-20 and 2026-07-27"],
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{
"label": "Actual users",
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{
"label": "Projected users",
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"variable": "projectedUsers",
"componentIds": ["forecast-outlook", "forecast-gap"],
"sourceLineage": [{ "tables": ["analytics.product_adoption_forecast"] }]
},
{
"label": "Target users",
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"sourceLineage": [{ "tables": ["analytics.product_adoption_forecast"] }]
},
{
"label": "Forecast gap",
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"componentIds": ["forecast-gap", "forecast-outlook"],
"sourceLineage": [{ "tables": ["analytics.product_adoption_forecast"] }]
},
{ "label": "At-risk users", "definition": "Active accounts with synthetic fixture signals indicating elevated renewal or engagement risk." },
{
"label": "Confidence",
"definition": "Synthetic modeled confidence in the reviewed adoption forecast, expressed from zero to one.",
"componentIds": ["forecast-outlook"],
"sourceLineage": [{ "tables": ["analytics.product_adoption_forecast"] }]
}
]
}
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{ "week": "2026-07-20", "segment": "Studio", "region": "North America", "account": "Atlas Canvas", "activeUsers": 1720, "previousUsers": 1640, "retention": 0.93, "engagementScore": 79, "atRiskUsers": 45, "riskScore": 28, "riskTier": "Low", "nextAction": "Review adoption milestones" },
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{ "week": "2026-07-20", "segment": "API", "region": "APAC", "account": "Pinecone Systems", "activeUsers": 930, "previousUsers": 910, "retention": 0.90, "engagementScore": 75, "atRiskUsers": 40, "riskScore": 40, "riskTier": "Moderate", "nextAction": "Audit integration latency" },
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{ "week": "2026-07-27", "segment": "Search", "region": "EMEA", "account": "Beacon Index", "activeUsers": 1760, "previousUsers": 1690, "retention": 0.91, "engagementScore": 77, "atRiskUsers": 45, "riskScore": 42, "riskTier": "Moderate", "nextAction": "Monitor onboarding completion" },
{ "week": "2026-07-27", "segment": "Search", "region": "EMEA", "account": "Meridian Signals", "activeUsers": 1390, "previousUsers": 1350, "retention": 0.86, "engagementScore": 62, "atRiskUsers": 75, "riskScore": 72, "riskTier": "Elevated", "nextAction": "Escalate renewal risk" },
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"filters": ["Synthetic fixture reporting weeks: 2026-07-20 and 2026-07-27", "All account names are invented synthetic examples"],
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"label": "Active users",
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},
{
"label": "Previous users",
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"sourceLineage": [{ "tables": ["analytics.account_health_fixture"] }]
},
{
"label": "Net change",
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"sourceLineage": [{ "tables": ["analytics.account_health_fixture"] }]
},
{
"label": "Retention",
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"sourceLineage": [{ "tables": ["analytics.account_health_fixture"] }]
},
{
"label": "Engagement score",
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"sourceLineage": [{ "tables": ["analytics.account_health_fixture"] }]
},
{
"label": "At-risk users",
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"sourceLineage": [{ "tables": ["analytics.account_health_fixture"] }]
},
{
"label": "Risk score",
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"sourceLineage": [{ "tables": ["analytics.account_health_fixture"] }]
},
{
"label": "Risk tier",
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}
]
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{"week":"2026-07-27","segment":"API","region":"APAC","activeUsers":2850,"engagedUsers":1800}
],
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"filters": ["Synthetic fixture reporting weeks: 2026-03-30 through 2026-07-27"],
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]
}
},
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{"week":"2026-04-13","segment":"all","region":"all","channel":"Referrals","activatedUsers":145},
{"week":"2026-04-13","segment":"all","region":"all","channel":"Partnerships","activatedUsers":118},
{"week":"2026-04-13","segment":"all","region":"all","channel":"Paid","activatedUsers":79},
{"week":"2026-04-13","segment":"all","region":"all","channel":"Community","activatedUsers":49},
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{"week":"2026-07-27","segment":"Studio","region":"North America","channel":"Partnerships","activatedUsers":71},
{"week":"2026-07-27","segment":"Studio","region":"North America","channel":"Paid","activatedUsers":56},
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{"week":"2026-07-27","segment":"Search","region":"EMEA","channel":"Paid","activatedUsers":51},
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],
"source": {
"label": "Synthetic fixture: reviewed weekly activation channels",
"sql": "SELECT * FROM analytics.acquisition_channel_fixture WHERE reporting_week <= DATE '2026-07-27'",
"tables": ["analytics.acquisition_channel_fixture"],
"filters": ["Synthetic fixture reporting weeks: 2026-04-13 through 2026-07-27"],
"metricDefinitions": [
{"label":"Activated users","definition":"Reviewed newly activated accounts attributed to each acquisition channel.","componentIds":["channel-composition"],"sourceLineage":[{"tables":["analytics.acquisition_channel_fixture"]}]}
]
}
},
"engagement_intensity": {
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{"week":"2026-07-27","segment":"API","region":"APAC","account":"API account 14","engagementScore":81,"activeUsers":1065,"retention":0.739},
{"week":"2026-07-27","segment":"API","region":"APAC","account":"API account 15","engagementScore":81,"activeUsers":1099,"retention":0.728},
{"week":"2026-07-27","segment":"API","region":"APAC","account":"API account 16","engagementScore":67,"activeUsers":1011,"retention":0.742},
{"week":"2026-07-27","segment":"API","region":"APAC","account":"API account 17","engagementScore":63,"activeUsers":915,"retention":0.777},
{"week":"2026-07-27","segment":"API","region":"APAC","account":"API account 18","engagementScore":78,"activeUsers":929,"retention":0.819},
{"week":"2026-07-27","segment":"API","region":"APAC","account":"API account 19","engagementScore":89,"activeUsers":1088,"retention":0.847},
{"week":"2026-07-27","segment":"API","region":"APAC","account":"API account 20","engagementScore":81,"activeUsers":1313,"retention":0.852},
{"week":"2026-07-27","segment":"API","region":"APAC","account":"API account 21","engagementScore":69,"activeUsers":1475,"retention":0.834},
{"week":"2026-07-27","segment":"API","region":"APAC","account":"API account 22","engagementScore":74,"activeUsers":1495,"retention":0.808},
{"week":"2026-07-27","segment":"API","region":"APAC","account":"API account 23","engagementScore":90,"activeUsers":1401,"retention":0.794},
{"week":"2026-07-27","segment":"API","region":"APAC","account":"API account 24","engagementScore":94,"activeUsers":1311,"retention":0.803},
{"week":"2026-07-27","segment":"API","region":"APAC","account":"API account 25","engagementScore":81,"activeUsers":1339,"retention":0.836},
{"week":"2026-07-27","segment":"API","region":"APAC","account":"API account 26","engagementScore":74,"activeUsers":1509,"retention":0.878},
{"week":"2026-07-27","segment":"API","region":"APAC","account":"API account 27","engagementScore":86,"activeUsers":1734,"retention":0.909},
{"week":"2026-07-27","segment":"API","region":"APAC","account":"API account 28","engagementScore":99,"activeUsers":1884,"retention":0.918},
{"week":"2026-07-27","segment":"API","region":"APAC","account":"API account 29","engagementScore":95,"activeUsers":1890,"retention":0.903},
{"week":"2026-07-27","segment":"API","region":"APAC","account":"API account 30","engagementScore":81,"activeUsers":1790,"retention":0.877}
],
"source": {
"label": "Synthetic fixture: reviewed synthetic account engagement profiles",
"sql": "SELECT * FROM analytics.account_engagement_profile_fixture WHERE reporting_week <= DATE '2026-07-27'",
"tables": ["analytics.account_engagement_profile_fixture"],
"filters": ["Synthetic fixture reporting week: 2026-07-27"],
"metricDefinitions": [
{"label":"Engagement score","definition":"Synthetic account engagement indicator on a zero-to-100 scale.","componentIds":["engagement-scatter","engagement-distribution"],"sourceLineage":[{"tables":["analytics.account_engagement_profile_fixture"]}]},
{"label":"Active users","definition":"Reviewed active users attributed to each invented synthetic account.","componentIds":["engagement-scatter"],"sourceLineage":[{"tables":["analytics.account_engagement_profile_fixture"]}]}
]
}
}
}
}
SHA-256: 00b1d02cc69b126c3518947b13c3b645c4f6d4f90fb4b37ca87ad39cb9b0d265