skills/produce/references/modes/ads.md

# Ads

Use for campaign images, paid social, display, OOH, ecommerce, UGC, proof-led, launch, or promotional ad directions.

Generate a deliberately diverse set of commercially useful options. Vary format, scene, hierarchy, product placement, audience cue, proof treatment, social-native framing, and campaign energy.

For a broad ad-route wall, use the prompt packs and builder under `../../helpers/ads/`.

For sparse but concrete requests, infer safe defaults instead of demanding a full brief. Avoid unsupported claims, fake testimonials, invented certifications, competitor marks, and readable legal copy.