skills/marketing-studio/references/amazon.md

# Amazon playbooks

## Amazon Market Analysis

Evaluate a category or market by demand, trend, seller and brand concentration, price bands, ratings, listing age, content quality, margin room, differentiation opportunities, and regulatory or trademark risk. Confirm marketplace, category, and time window before comparing values.

## Amazon Product Analysis

For candidate products, ASINs, or SKUs:

- Review product details, price and BSR movement, sales estimates, competitors, review velocity, seasonality, and category placement.
- Combine user-supplied cost, fee, and ad reports for profit calculations.
- Separate public estimates from private seller data.
- Do not invent unit economics when costs or fees are missing.

## Amazon Listing Optimization

Improve the title, bullets, description, A+ structure, image sequence, keyword coverage, and conversion arguments using real keyword, review, competitor, and product evidence. Preserve factual claims and platform policy constraints.

## Amazon Keyword Traffic Analysis

Analyze keyword demand, trends, traffic sources, competing listings, organic rank, paid search terms, and PPC opportunity. Keep public market-search evidence separate from the user's private Ads or Search Term reports.

## Amazon Review Optimization

Cluster low-star pain points, buyer language, unanswered questions, quality issues, and listing-promise mismatches. Turn findings into:

- Product or packaging fixes.
- Listing copy and image changes.
- Support scripts and FAQ updates.
- Risk and compliance notes.

## Amazon Trend Risk Monitor

Monitor demand decay, seasonal spikes, BSR movement, price wars, review shocks, brand concentration, trademark conflicts, and compliance risk. Define alert thresholds and recommended responses instead of presenting a vague trend summary.