skills/google-ads-search-campaign-builder/references/decision-trees.md

## Quick Decision Guide

```
WHICH CAMPAIGN TYPE FITS YOUR SITUATION?
│
├─► B2B LEAD GENERATION
│   └─► SEARCH + PERFORMANCE MAX
│       ├── Search for high-intent queries
│       ├── PMax for Display/Discovery reach
│       └── Focus on qualified leads, not volume
│
├─► LOCAL SERVICE BUSINESS
│   └─► SEARCH + LOCAL SERVICES ADS
│       ├── Location-based targeting
│       ├── Call extensions prominent
│       └── Google Guaranteed badge (if eligible)
│
├─► HIGH-VALUE LEADS (Consult, Demo)
│   └─► SEARCH-ONLY CAMPAIGN
│       ├── Exact/Phrase match focus
│       ├── Premium positioning
│       └── Strict qualification in ads
│
└─► VOLUME LEAD GENERATION
    └─► SEARCH + LEAD FORM EXTENSIONS
        ├── Lower friction conversion
        ├── Native Google forms
        └── CRM integration
```