AIlon

AIlon combines classic market research with AI and makes target audiences directly usable in conversation. You describe your target audience in your own words – AIlon translates it into a structured definition and delivers the insights behind it. What's possible with it: Generate target audiences from a natural-language description – individually, or as a complete project with multiple segments in one step Analyze target audiences along demographic and behavioral characteristics, and compare multiple segments side by side Search characteristics and characteristic categories to understand which dimensions are available for a given question Retrieve existing projects and target audiences from the AIlon dashboard and continue working with them in conversation Use built-in playbooks that map out typical analysis workflows Typical questions this can answer: What does the target audience for a new premium product in the German market look like? How do two campaign segments differ in media usage and consumption behavior? Which characteristics distinguish buyers from non-buyers in a category? The underlying data comes from AI-based market research and is provided exclusively in aggregated form. All analyses relate to groups, not individuals; it is not possible to identify individual persons. Geographic analyses via this interface are provided at the federal state (Bundesland) level. The connector is designed for marketing and media teams, agencies, advertisers, and market researchers who want not only to analyze target audiences but also to translate them into targeting for social media, DOOH, CTV, and the open web. An AIlon account with available credit balance is required. Analyses and audience generation consume credits according to the agreed allotment. AIlon is a product of ERASON GmbH, an AI development studio based in Lüneburg.