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Fiera IncrementalityFieraDesign and read advertising incrementality tests: platform lift studies, geo experiments, switchbacks and directional pre/post checks, wi...

Publisher capabilities · listing

…eo experiments with placebo-based intervals Directional before/after and switchback analysis Review lift study results

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Publisher keywords · listing

incrementality incrementality testing geo lift geolift lift study conversion lift brand lift holdout test matched market test iroas marketing mix modeling meridian paid media google ads meta ads

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Publisher full description

…earch incremental? should we cut Meta prospecting?) into a test plan. Recommends the platform's own lift study when one is available, a geo experiment when channels must be compared on business data, and a switchback or a directional before/after read when nothing else is possible. - Geo test design: fro…

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Publisher description

Design and read advertising incrementality tests: platform lift studies, geo experiments, switchbacks and directional pre/post checks, with a bundled, validated analysis script.

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Data & AnalyticsVersion 1.0.0
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CitiwiseCitiwise

Publisher full description

…lding that fits and its floors, the margin on every side, the height limit, parking, water, stairs, lifts, fire tanks, open space and the approvals the plot needs. With your sale rate and construction cost, it also works out the project surplus, the residual land value and a landowner's share in a j… …evelopment. Every number carries its UDCPR clause, and each answer links to a printable feasibility study with a site plan, an area statement in the Proforma I format and the clauses cited. It can also compare every use on the same land, check a proposed design against the rules, and quote any regul…

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ProductivityVersion 1.4.1
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