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Marketing CompassKousuke OkitaEight marketing workflows for articulating problems, finding growth constraints, measuring outcomes, evaluating investment, and turning e...

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売上・測定・広告・BtoB・LTV・接点・論理を動かす

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marketing strategy measurement advertising btob crm ltv

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Publisher full description

マーケティングを施策の一覧ではなく、事業成果が生まれる構造と顧客の意思決定から捉える8つの実務ワークフローです。課題の言語化、売上構造、成果測定、広告投資、BtoB成長、MA・CRM・LTV、コミュニケーション、論証とデータを一貫した原則で扱います。

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ProductivityVersion 1.1.1
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